Anne-Celine Jounet Email and Phone Number

Launched, created and maintained all marketing communication materials for Merit Incentives, Technology provider for Engagement, Rewards & Incentives programmes• Created Corporate Identity and developed all collaterals for Merit Incentives brand - designed logo, website, brochure, POS, pitch presentations and advertising material (print & digital)- maintained active and engaging communication with clients via newsletters• UI design for digital Incentives & Rewards platforms sold to clients (Vodafone Egypt, Arab Bank of Oman, Mubadala Healthcare, Emerson)- created rewards programme logo and identity for each new client- designed look & feel of the digital platform or app for UX team- developed marketing communication and training material to support launch of platform

Established MyList as the leading online gift registry service in the Middle East• Designed clear, premium and consistent brand identity to position MyList as market leader and produced daily graphic requirements for the brand• Created digital marketing strategy:- planned and developed brand new version of the website www.mylist.ae: agency pitch, mapping, look & feel, customer online experience optimisation- developed and maximised use of social media to increase brand awareness and recruit new customers- developed and managed monthly direct marketing campaigns in Mailchimp and built a 12,000 subscribers database to drive traffic to website, increase conversion rate and generate sales• Developed marketing campaigns to strengthen relationships with our 75 retail partner stores and leverage partnerships (in store workshops, online competitions, email blasts, in store flyers, training programmes)• Launched MyList online gift registry service in Qatar (March 2016) and Egypt (June 2016)

Marketing, Event and Design consultant for Middle East Food & Beverages clientsManaged key projects for African + Eastern (2nd authorised importer and distributor of alcohol in the UAE) wine and spirits marketing teams:- planned and implemented the new Johnnie Walker global campaign in domestic market, with a series of 20 trade tastings, retail promotions and consumer events in Dubai and Abu Dhabi- Managed and set up PR events in Dubai: A+E Annual Wine Portfolio Tasting, Laurent-Perrier Bubble Lounge at Dubai World CupFully delivered Vienna annual promotional event for 2 consecutive years on behalf of the Austrian National Tourism Office:- coordinated the concept, creation and implementation of interactive promotional stands in Dubai and Abu Dhabi malls- achieved 1,000 visitors a day, client renewed campaign doubling budget the following year

Marketing strategy and design consultant for major drink brands in the UK: Bacardi Global Brands, Constellation Wines, G&J Greenall, TwiningsManaged and delivered key successful projects- initiated and produced key marketing tools for MARTINI: brand manual, new packaging brochure and photography, branding guidelines, intrinsics brand story and training presentations distributed worldwide to 20 local marketing teams- drove creation of 3 premium white spirits brands for G&J Greenall (Bloom gin, Berkeley Square gin and Cristalnaya vodka), from strategic recommendations on brand portfolio, to naming, brand identity, packaging and launch support materialLed key internal creative briefs and reviews with design team, improving creative performance and delivery to client's needs

Coordinated French Wines generic marketing and PR campaigning the UK ($1,300k budget)- organised prestigious French Wines Awards 7 Dinner in London, attended by 250 trade and press guests- organised press French Wine Rosé Tasting hosting 25 distributors, retailers and producers- participated to numerous food and wine shows- supervised monthly French Wines newsletter mailing and advertorials publishing with national newspapers- developed and presented 3 year marketing and PR plan proposal to client for contract renewal

Created 2005 Côtes de Provence wines marketing planImplemented 2004 marketing campaign to promote Côtes de Provence wines in the USA:- coordinated distributor and retailer promotions in California and Florida- organised annual exclusive Côtes de Provence Winemaker Dinner in New York (50 VIP guests)

- Focused on new brand strategy development, positioning and identity- Created brand presentations and training support for sales force- Organised and hosted off and on trade tastings and promotions