Anne Chappell-Smith Email & Phone Number

Responsible for the negotiation and management of key strategic partnerships that deliver the Society’s core product services, as well as the development and leadership of partnerships with key third party intermediaries. Accountable for the leadership of the corporate sales teams.A member of the senior commercial leadership team, with responsibility for the development and shaping of the broader commercial strategy for the business.

Solihull

Commercial and Marketing Programme Director for E.ON and npower transaction. Led npower’s Commercial and Marketing activity during the integration period including customer acquisition and retention strategy, customer communications, product and pricing strategy and migration plan. Designed and implemented future Operating Model reducing headcount by 52%.

Solihull

Interim role with P&L accountability for the small business segment of c160k customer accounts. Created clear segment objectives and delivered gross margin targets across the SME portfolio by establishing an in-year payback strategy and reduced costs by refocusing on valuable core activity.

Solihull

Developed, implemented and delivered npower’s Domestic Sales Channel Strategy.Delivered acquisition target of c500k energy sales per year through online and voice channels managing a budget of c£15m to deliver forecast cost to acquire. Developed strategy to launch new challenger brand to move traffic away from Price Comparison Websites. Responsible for new business development, delivered three white label affinity partnerships on the challenger platform – Wigan Warriors… Show more Developed, implemented and delivered npower’s Domestic Sales Channel Strategy.Delivered acquisition target of c500k energy sales per year through online and voice channels managing a budget of c£15m to deliver forecast cost to acquire. Developed strategy to launch new challenger brand to move traffic away from Price Comparison Websites. Responsible for new business development, delivered three white label affinity partnerships on the challenger platform – Wigan Warriors Energy, Wasps Energy and Sainsbury’s Energy. Show less

Successfully led npower’s response to Ofgem’s and the Competition Markets Authority’s investigation into the Energy Market and developed the strategic positioning.

Worcester, United Kingdom

Led and delivered a programme of improvements and change activity that translated into both improved customer experience and cost saving / revenue generating opportunities.Delivered customer retention improvements of 33%.

Worcester, United Kingdom

Led, planned and managed all B2C sales and retention proposition development to meet business plan targets

Worcester, United Kingdom

Npower, Worcester

Established a new Campaign Management team responsible for the project management of both strategic and tactical marketing campaigns from start to completion across a range of channels and media.Managed the £10m high profile brand and sponsorship event programme: npower Test Series Cricket.

Worcester, United Kingdom

Established central recruitment, training and compliance teams following residential sales re-structure.

Managed customer communication projects from the initial briefing through to completion. Co-ordinated both internal and external parties to ensure delivery of cost effective communications against plan.

Cheltenham

Identified new target markets and implemented a significant marketing programme to test various data sources, media and creatives.

Gloucester

Organised and managed rugby supporters tours to the 6 Nations, Hong Kong 7's and Rugby World Cup in South Africa.

Bsc, Geography & Sports Science, 2:1

Business Acumen Programme