📌 Mission: define a unique positioning, in order to develop brand awareness, and support the sales department in generating qualified leads. ✅ Project management 1️⃣ Definition and follow-up of tasks, and planning -> Creation and follow-up of cross-functional projects in Notion 2️⃣ Internal and external coordination of various stakeholders 3️⃣ Facilitation of workshops and strategic meetings ✅ Organization of B2B events - 10 events per year -> Matinales, workshops, trade shows (CES Las Vegas, VivaTech, etc), webinars -> Events with local tech players (ADN Ouest, La French Tech Vendée, etc.) 1️⃣ Reception and D-day coordination 2️⃣ Definition of program and content -> Definition of themes -> Definition of content and program -> Preparation of presentations -> Occasional presentations 3️⃣ Press relations -> Drafting of press releases -> Preparation of press files for local and specialized press✅ Content creation 1️⃣ Specialized content creation -> SEO-optimized content (product pages, articles, landing pages) for SEO of 2 sites -> Content to support prospecting (white papers, guides, etc.) -> Presentation materials for sales reps 2️⃣ Graphic design -> Social network posts -> LinkedIn sponsored campaigns -> Print materials (brochures, business cards, flyers, stand backgrounds, goodies, etc.) using Photoshop, InDesign and Canva -> Video shooting and editing with Adobe Premiere Pro and Adobe Premiere Rush ✅ Product development 1️⃣ Strategic analysis, and recommendations -> SWOT -> Benchmark -> Participation in qualitative interviews with first-time users -> Participation in roadmap definition 2️⃣ Design -> Graphic identity creation -> Website creation with Wordpress and Elementor Pro -> Application prototyping with Adobe XD ✅ CRM 1️⃣ Creation of targeted databases 2️⃣ Creation of automated campaigns with Lemlist, Dropcontact and PhantomBuster 3️⃣ CRM optimization (Microsoft Dynamics)

📌 Primary role: develop brand awareness, and e-commerce sales.1️⃣ Creation of specialized and SEO optimized content for the website, social networks, and newsletters2️⃣ Management and optimization of paid acquisition campaigns (Google Ads, Facebook Ads, Instagram Ads)3️⃣ Development of partnerships with micro-influencers for product promotion, and co-creation of specialized content💎 Skills developed: management of a Prestashop site, set up and optimization of paid campaigns, micro-influencer campaigns🏆 Success: migration from a 100% outbound strategy to a balance, and a virtuous circle between outbound and inbound. Decrease in marketing budget while increasing revenue.

📌 Mission: optimize SEO and brand loyalty through the creation of engaging content.✅ Content creation1️⃣ Creation of a new weekly newsletter format based on health tips.-> Editorial calendar based on current marketing campaigns, and chestnuts-> Newsletter copywriting-> Integration-> Targeting-> KPI monitoring2️⃣ Participation in the organization and running of webinars for healthcare professionals3️⃣ Blogging-> Participation in editorial strategy, and definition of editorial calendar (member of editorial committee)-> SEO-optimized copywriting of articles on health, well-being, food, lifestyle, etc.-> KPI monitoring✅ E-commerce-> SEO and SXO optimization of product sheets-> Integration of graphic and editorial content for seasonal e-commerce campaigns-> Monitoring of Google Ads campaigns-> Monitoring of e-commerce KPIs🏆 Generated additional sales by implementing a new newsletter format

📌 Mission: lay the foundations of a content strategy with the aim of developing awareness among the target audience, and increasing direct sales (excluding TO). 🎯 Definition and implementation of the content strategy for the various channels. ✅ Blog -> Writing articles aimed at immersing readers in an immersive safari camp experience, and optimizing SEO. ✅ Instagram -> Editorial calendar -> Shooting -> Research and definition # -> Partnerships with micro-influencers ✅ Trip Advisor -> Incentive -> Verify and respond to reviews -> Develop recommendation / cooptation -> Build customer loyalty ✅ Facebook -> Corporate communication

📌 Mission: transform incoming leads by selecting the best products for them, at the best price, and following up on the offer. 🎯 Customer portfolio management €2M in collaboration with the development director. ✅ Project management for objects and image textiles -> Project follow-up from request to order -> Product selection based on customer's activity, brand image, budget and market trends -> Supplier research, quotation, negotiation -> Sourcing and supplier relations (Europe and Asia) -> Participation in responding to and supporting calls for tender -> Coordination with internal departments (graphic design, logistics, sales) -> Order follow-up (BAT, delivery, invoicing) ✅ Supervision of objects and image textiles division -> Onboarding and training of new team members -> Organization and coordination of the division -> Reviews of division activity for development management ✅ Incentive platforms and online stores (occasional assignments) -> Product selections according to target, market trends and purchase price -> Drafting of product sheets and integration (Prestashop) -> Follow-up of customer/supplier orders