Anne Maclachlan Email & Phone Number

Peterborough, On, Ca

Manages social media, digital customer service, and photography/videography teams

Peterborough, Ontario

- coordinates the social media program aligned with the objectives of Ontario Parks by researching, creating and developing creative social media content, and by providing advice and recommendations on social media approaches- provides leadership to the Ontario Parks program in terms of innovation and cultural impact of social/digital media by analyzing information and activity on social media channels, assisting with issues management, tracking stakeholder trends, and identifying threats and opportunities- supports other communication activities for Ontario Parks by participating in meetings with other program areas to discuss objectives, messages and target audiences, and developing web-based content for internal and external websites

Informative, entertaining and knowledgeable speaker specializing in social media marketing and writing. Enthusiastic, down-to-earth teaching style. Engagements include Conference Board of Canada's "Public Sector Social Media" conference, Marcom and the Ontario Writers' Conference.

Writes sparkling marketing content for websites and social media. Experience in variety of genres and styles, including academic, marketing, technical, web, fiction and magazine. Bachelor and Master's degrees in English result in sterling, letter-perfect prose.

Peterborough, Ontario

Responsibilities- Researched, created, executed and analyze digital communications plan and content for FWSB- Solicited information on current focus/initiatives from FWSB branches and sections. Interviewed stakeholders, researched and developed content to ensure key initiatives receive social media coverage- Wrote and edited FWSB marketing content, including articles, blog posts, webpages, brochures, fact sheets, video scripts, releases, e-newsletters, internal reports, social media posts and presentation decks- Monitored MNRF channels, as well as stakeholder and client channels, to ensure customer needs and concerns are addressedDeveloped FWSB marketing content, including signage, brochures and hardware wraps, working with external vendors to create artwork and guiding projects through approvals and production- Ensured marketing, communications and education program materials meet Freedom of Information and Protection of Privacy Act, French Language Services Act, and Ontario Visual Identity Program standards- Developed monthly and quarterly content calendars and schedules- Developed and delivered social media report and recommendations to Divisional Executive Team and Assistant Deputy Minister, receiving kudos from DirectorResults:- Increased FWSB monthly content on the MNRFcentral Twitter channel by average of 900%- Achieved 200,000 digital impressions and 3,000 engagements for FWSB special event

Durham Region, Ontario

- Trained business professionals in Internet marketing, particularly WordPress website development and social media marketing.- Functioned as lead writer and researcher, developing new curriculum and keeping ongoing programs cutting-edge.- managed the marketing department, developing Internet marketing campaigns for clients, and tracking AWEBthatWORKS' social media profiles.

Durham Region

I travel across Durham Region, meeting new students and education colleagues every day. I specialize in secondary education, but I've gotten the opportunity to visit elementary schools as well.Looking forward to the day when I have my own classroom and home school community, but enjoying the tour until then.

Toronto, Canada Area

- Audited a new digital product, coordinating backlog of reports from finance, production and sales departments- Developed a new procedure for recording and tracking new contracts that streamlines process and minimizes margin of error- Completed weekly, monthly and quarterly reports, tracking productivity across over 30 regions for all digital products, providing analysis of progress and recommendations for improvement- Centralized communications between sales, billing and production representatives to provide quality assurance- Tracked web traffic and audience for a platform of regional sites, analyzing web trends and the success of marketing campaigns

Offered lectures, graded essays, and held office hours to counsel and tutor students.

Offered lectures, graded essays, and held office hours to counsel and tutor students. Organized and catalogued academic research in MLA format.Worked as chief aide for Social Sciences and Research Council of Canada Justice Workshop held at Carleton University in June 2010. Booked catering, technology and venues, welcomed and guided delegates, and gathered academic abstracts.

Master Of Arts - Ma, English Language And Literature, General

Bachelor, Education

Bachelor Of Arts - Ba, Literature And History

Education record