Anne De Roo-Huguenin Email & Phone Number

Breda, Nb, Nl

Lead marketing initiatives to drive brand awareness and lead generation across the EMEA region, aligning with global objectives. Manage budgets and oversee cross-functional teams, fostering collaboration with internal departments and external agencies. Drive online activations and content management (creation, calendar, optimization) to support branding and marketing efforts, focusing on ROI and measurable outcomes. Collaborated with sales teams to align marketing efforts with revenue goals… Show more Lead marketing initiatives to drive brand awareness and lead generation across the EMEA region, aligning with global objectives. Manage budgets and oversee cross-functional teams, fostering collaboration with internal departments and external agencies. Drive online activations and content management (creation, calendar, optimization) to support branding and marketing efforts, focusing on ROI and measurable outcomes. Collaborated with sales teams to align marketing efforts with revenue goals, ensuring marketing activities translated into measurable business outcomes. Coordinated with international sustainability organizations to enhance brand reputation and social impact. Show less

Delft, South Holland, Netherlands

Developed and executed comprehensive brand and corporate marketing communication strategies, focusing on digital channels, lead generation, and CRM. Launched targeted campaigns (SEO, Google Ads, social media) that increased sales pipeline. Oversee the implementation of a new technical infrastructure from website to marketing automation and CRM enhancing lead generation capabilities and campaign insights. Managed an internal team and external agencies to ensure brand consistency and strategy… Show more Developed and executed comprehensive brand and corporate marketing communication strategies, focusing on digital channels, lead generation, and CRM. Launched targeted campaigns (SEO, Google Ads, social media) that increased sales pipeline. Oversee the implementation of a new technical infrastructure from website to marketing automation and CRM enhancing lead generation capabilities and campaign insights. Managed an internal team and external agencies to ensure brand consistency and strategy execution.Brand & Marketing strategy, strategic plans & budget, brand development, positioning, rebranding, website, buyer persona, customer journey, content development, CRM, inbound digital campaigns, and growth strategies using google ads, SEO, social media, direct mail, webinars, content marketing, analytics. Show less

Hapert, North Brabant Province, Netherlands

Led the development and execution of global omnichannel marketing campaigns aimed at lead generation and customer retention, resulting in increased brand awareness. Collaborated with leadership teams, regional VPs, and local marketing teams to ensure alignment of global brand strategies and customer experience. Managed content creation, digital channels (SEO, SEA, Hubspot, social media, buyer persona, newsletter, PR), and events to drive engagement and sales growth. Increased brand consistency… Show more Led the development and execution of global omnichannel marketing campaigns aimed at lead generation and customer retention, resulting in increased brand awareness. Collaborated with leadership teams, regional VPs, and local marketing teams to ensure alignment of global brand strategies and customer experience. Managed content creation, digital channels (SEO, SEA, Hubspot, social media, buyer persona, newsletter, PR), and events to drive engagement and sales growth. Increased brand consistency across regions through effective internal communication and resource management. Budget management, Results monitoring with campaign dashboard, and customer insight. Show less

Lecturer, coach and project coordinator. Taught courses in entrepreneurship, online marketing, marketing strategy, economy, cultural diversity and international business to undergraduate students. Coached students on marketing projects, emphasizing practical applications of marketing theory and strategy.

Waalwijk

Managed the development and roll-out of the workplace marketing segment value proposition, increasing market share and brand visibility in the EMEA region. Led cross-channel brand campaigns focusing on health and well-being in the workplace. Key achievements: Market research and analysis, product positioning, development of conceptual selling training, introduction of storytelling and content management, launch of "create better workplace "brand campaign focusing on health & wellbeing in the… Show more Managed the development and roll-out of the workplace marketing segment value proposition, increasing market share and brand visibility in the EMEA region. Led cross-channel brand campaigns focusing on health and well-being in the workplace. Key achievements: Market research and analysis, product positioning, development of conceptual selling training, introduction of storytelling and content management, launch of "create better workplace "brand campaign focusing on health & wellbeing in the workplace, timely product launches. Management of internal resources and external agencies, coordination with local segment managers and local marketers to increase market penetration. Show less

Eindhoven Area, Netherlands

Built and implemented comprehensive marketing communication strategies for four business units, leading to increased brand visibility and lead generation. Led a global marcom team and managed successful account-based marketing projects, digital campaigns, and social selling initiatives. Launched the new DLL global brand and expanded its presence across key international markets.Led the introduction of digital transformation with new processes and tools such as the use campaign management… Show more Built and implemented comprehensive marketing communication strategies for four business units, leading to increased brand visibility and lead generation. Led a global marcom team and managed successful account-based marketing projects, digital campaigns, and social selling initiatives. Launched the new DLL global brand and expanded its presence across key international markets.Led the introduction of digital transformation with new processes and tools such as the use campaign management tool (Eloqua), marketing automation, buyer persona, customer journey, and content marketing. Development of an integrated digital presence (web, social media, campaign management tool) including the introduction of social selling. Show less

Rotterdam Area, Netherlands

Responsible for the development and execution of Robeco’s international marketing strategy aiming at increasing Robeco’s footprint in the institutional and B2B segment ( Pension funds and banks) in Europe, the Middle East, and Asia. Achievements: Elaboration of marketing strategic and tactical plans (3 years and yearly plan) in collaboration with sales management teams; development of related marketing communication activities focusing on brand awareness, thought leadership, lead… Show more Responsible for the development and execution of Robeco’s international marketing strategy aiming at increasing Robeco’s footprint in the institutional and B2B segment ( Pension funds and banks) in Europe, the Middle East, and Asia. Achievements: Elaboration of marketing strategic and tactical plans (3 years and yearly plan) in collaboration with sales management teams; development of related marketing communication activities focusing on brand awareness, thought leadership, lead generation, and customer retention; development and implementation of semestral marketing campaigns targeted at institutional customers, including content marketing and media mixed approach (such as digital, SEA, google, webinar, social media, direct mailing, print, ad, TV). Development and management of the successful Robeco Investment forum targeted at C-level customers worldwide. Alignment with countries to get ‘ buy-in’, budget coordination, program implementation, and sharing of best practices. – Management of internal and external resources. Show less

Hilversum

Developed strategic marketing plans in alignment with sales teams and business partners, driving growth and market expansion.Managed successful product launches and led the development of Captaris' International partner program, resulting in increased brand visibility and partner engagement. Developed and managed the marketing co-op fund to support partner marketing initiatives across key regions.

Hilversum

Responsible for marketing core telecom products in EMEA for the enterprise market through distributors and service providers. Achievements: Identification and prioritization of high revenue market segments to develop inbound and outbound marketing activities such as lead generation campaigns , promotions, e-marketing, information packs, seminars, incentives, trade show. Management of the Partner Program and EMEA budget to ensure effective use of marketing funds allocated to channel partners… Show more Responsible for marketing core telecom products in EMEA for the enterprise market through distributors and service providers. Achievements: Identification and prioritization of high revenue market segments to develop inbound and outbound marketing activities such as lead generation campaigns , promotions, e-marketing, information packs, seminars, incentives, trade show. Management of the Partner Program and EMEA budget to ensure effective use of marketing funds allocated to channel partners via partner marketing plans . Show less

Hilversum

Pioneered the marketing strategy for Lucent's first Wi-Fi product range in EMEA, targeting enterprises and service providers. Developed channel marketing strategies and managed product positioning, lifecycle management, and launches in collaboration with key distributors and VARs. Played a key role in establishing Lucent's presence in the emerging Wi-Fi market, driving strong adoption and sales growth.

Paris Area, France

Responsible for marketing the first digital imaging equipments in the french professional photo area and prepress industry via direct and indirect channel (Photo and PC resellers).Achievements:Market analysis and product positioning, production of collateral , implementation of direct marketing campaigns and sales promotion, support to sales team by delivering training, seminars and presentations

Executive Training, Leadership

Executive Education, Social Media, Certificate

Engaging customers through social media

Master, Business Administration, Marketing

Bdb ( Basic Didactic And Examinering Skills), Education, Certificate

Bachelor, Psychology

Bachelor, Marketing