Anne-Dorthe Kragh Pedersen Email & Phone Number

Copenhagen, Dk

København, Capital Region, Denmark

Turnover target at aprox. DKK 125 million- Developed and implemented a new strategy, resulting in significantly improved financial performance, outperforming market benchmarks.- Responsible for management reporting to senior leadership and the board, with budget ownership for revenue, cost base, and fixed Cost of Sale.- Implemented leadership frameworks, including The 5 Behaviors and The 6 Critical Questions, enhancing collaboration and efficiency within the department.- Positioned a digital-first approach within the department while ensuring advertising advice remains customer-centric, focusing on the most effective platforms for clients.- Transformed the department into a data-driven unit, leveraging market analysis and competitive insights to identify and capitalize on new business opportunities.- Streamlined processes and increased transparency, reducing administrative time and reallocating resources to value-creating work with advertisers.- Participated as a mentor in JP/Politiken’s talent development program, supporting the growth of future leaders through professional guidance and sparring.

Copenhagen Area, Denmark

80 brand universes. Turnover target at aprox. DKK 200 millions. - Led the merger and transformation of Aller Media Sales and DG Media into the integrated sales organization Aller Media Business, with a unified strategy that increased efficiency and alignment across units.- Enhanced transparency and financial insights across the organization, strengthening both strategic and operational development.- Developed monthly performance reports for senior management, enabling strategic clarity and data-driven decision-making.- Optimized and managed the ongoing development of Salesforce CRM, including the integration of performance management tools, improving sales management and efficiency.- Led a team of 8 back-office staff and 4 sales representatives, fostering a collaborative and goal-oriented work environment that drove high team performance.

Copenhagen Area, Denmark

11 production sites and more than 40 countries with sales companies. Primary markets with responsibility EMEA and Amercias. - Provided expert support and guidance to logistics management and employees across the organization, ensuring compliance with the global inventory management framework- Continuously developed and expanded the global inventory concept and framework, playing a key role in the implementation of the global inventory strategy across multiple sites and securing buy-in from General Managers and operational staff- Monitored and tracked global inventory KPIs to ensure targets were met and maintained- Fostered productive relationships with sales entities, distribution centers, and production companies to drive sustainable and effective inventory management practices- During a 4-month posting at Nilfisk sales company in Australia, implemented a new organizational structure with a focus on supply, providing structure and overview from sales to delivery. Implemented KPIs and LEAN meetings to increase productivity and efficiency, while taking the first steps in transforming the organization to align with the new Nilfisk strategy.

Production and Logistics Denmark cost base DKK 1.2 billion. 10 plants, 120-400 trucks per day, 130 warehouses. Executive Assistant for VP Vagn Hundebøll- Participant in Management Group for Production and Logistics Denmark and Supply Group- Ensure flow and transparency in the value chain from product development until the product is delivered at end customer- Ensure cooperation across the DLG Group. Break down organizational silos and focus on bottom line optimization. Inclusion of sales in the supply chain for better economic understanding- Preparation and implementation of "Leading the Way" Group Strategy- Daily management and implementing joint Planning department- Optimization of the organization in accordance with new customer requirements and segments- Secure overview and end-2-end planning. - Prioritize economic measures and evaluation of expected effects- Budget and accounting together with KPI development

Production and Logistics Denmark cost base DKK 1.2 billion. 10 plants, 120-400 trucks per day, 130 warehouses. - Building and implementing KPI systems across the organization in Denmark and at Group level (DK, D, S)- Support and implementation of LEAN throughout the organization- Cost reduction of DKK 200 million over 2 years by optimizing and adapting the organization to demand- Outsourcing of bulk and pallet transportation to external operators- Preparation and follow-up of budgets and accounts and coherence with KPIs- General management information and analyzes

Transport company, owned by the 10 municipalities on Funen and the Region of Southern Denmark. Primary responsibility was to ensure financial transparency for management and owners.- Develop and prepare monthly financial reports and develop KPI management for the organization- Project lead on various efficiency projects- Develop new methods to analyze customer potential and thereby optimize FynBus customer activity - Develop business cases for FynBus and owners, E.g. FynBus' possible entry into rejsekort and financial consequences for the owners- Develop methods to analyze the effects of marketing efforts

- Designing new budget keys for consumption and operating expenses- Conducting financial analyses for political resolutions- Developing and analyzing qualitative and quantitative methods to measure the effect of the pedagogical work- Writing political proposals

- Preparing statistics, key figures and other information for market research- Monitoring the financial situation - Developing of a Baltic newsletter for Danish business owners in the Baltic States- Secretary for the Danish Business Club in Lithuania, now Danish Chamber of Commerce

Develop "Toolbox for Educational Documentation." A collection of documentation forms summarized in a clear and easy-to-use version. Can be used to visualize and develop the educational practice

M.Sc. In Economics, Master’S Thesis: Flow Analysis Of The Active Labor Market Program In Denmark

Ba In International Business And Languages (Ba Negot), English, Economics, Negotiations, Intercultural Communication, Cultural Sociology, Global Marketing

Bachelor Project: Quality of life for adults with epilepsy in Denmark

Højere Teknisk Eksamen

Education record