• Responsible for the strategic vision for the combined Luna Design System guide site and customer representative applications and testing site• Created standard documentation pattern for existing components and new components for Luna Design System• Enhancing documentation for existing Luna Design System components to include best practices for: • Visual, UX, and interaction design • UX writing • Accessibility• Collaborated with Luna engineers to enrich documentation on… Show more • Responsible for the strategic vision for the combined Luna Design System guide site and customer representative applications and testing site• Created standard documentation pattern for existing components and new components for Luna Design System• Enhancing documentation for existing Luna Design System components to include best practices for: • Visual, UX, and interaction design • UX writing • Accessibility• Collaborated with Luna engineers to enrich documentation on component properties and enums and make information easier to consume• Established communications standards and process for Luna Design System breaking changes to provide security to consuming teams.• Training designers and engineers across NM's 100+ person design group and across multiple product groups in Writing for Usability best practices to ensure usable, consumable digital content• Member of the Content Strategy team's working group that ensures our UX Writing Guide grows and adapts as the needs of NM's users change Show less

• Set standards & drove adherence to UX writing best practices via Blueprint Design System. • Designed & delivered writing best practice training rated 4.5/5 for usefulness with a 92 NPS. • Created 1st voice & tone guide in company’s 80+ year history. • Designed & guided to wide usage standard heuristics for measuring microcopy effectiveness. • Led 1st organization-wide content community of practice growing attendance by 225% in 2 years.

• Led content strategy and IA redesign for Multifamily section of FannieMae.com resulting in 10% lower calls to support staff and increased reading ease from grade 14 to grade 8 on average.

• Developed & tested consumer-focused IA for store.SAMSHA.gov rated 25% more discoverable.• Developed & executed content migration strategy for NIAID Division of AIDS site for clinical researchers into main NIAID Drupal site.

NOTE: Aquilent was acquired by Booz/Allen/Hamilton in January 2017. Effective March 1 all Aquilent employees became employees of BAH.Led Content Team in Agile migration of Fitness.gov site from Staging through first release in Sprint 3 by• Helping stakeholders and content owner to identify agency goals.• Analyzing site visitor statistics to determine users' top tasks.• Performing ROT and content gap analyses.• Recommending information architecture and metadata changes… Show more NOTE: Aquilent was acquired by Booz/Allen/Hamilton in January 2017. Effective March 1 all Aquilent employees became employees of BAH.Led Content Team in Agile migration of Fitness.gov site from Staging through first release in Sprint 3 by• Helping stakeholders and content owner to identify agency goals.• Analyzing site visitor statistics to determine users' top tasks.• Performing ROT and content gap analyses.• Recommending information architecture and metadata changes to increase usability.Supported long term goals of client offices by• Using code standards to migrate into Drupal pages for legal decisions covering 35+ years.• Applying user-centered design principles during internal and external visual design reviews.Winner of Aquilent 2016 Captain's Award for Program Execution. This team award recognizes a team that has met or exceeded a customer requirement, promoted team cooperation, and serves as a model for achieving success. Show less

• Created custom taxonomies, content types, content strategies, information architectures, and SEO plans resulting in:• 1st page Google search rankings for consumer health client• Increased findability & navigability for disability services client• Defeating a Virginia gubernatorial candidate opposed to women’s reproductive rights

Guided 14 programs in the Office of the Asst. Secretary for Health to useful websites by• Applying best practices for accessibility, usability, and Plain Language writing.• Providing priority guidance to vaccines.gov site managers to ensure user-centered design practices informed post-launch improvements.• Analyzing results from cognitive and heuristic walkthroughs on vaccines.gov site.Supported Digital Content Division in the Office of the Asst. Secretary for Public Affairs… Show more Guided 14 programs in the Office of the Asst. Secretary for Health to useful websites by• Applying best practices for accessibility, usability, and Plain Language writing.• Providing priority guidance to vaccines.gov site managers to ensure user-centered design practices informed post-launch improvements.• Analyzing results from cognitive and heuristic walkthroughs on vaccines.gov site.Supported Digital Content Division in the Office of the Asst. Secretary for Public Affairs by• Assisting in the creation of usability test scripts for healthcare.gov site.• Designing HTML email templates for DCD managed sites resulting in 10% increase in clickthroughs. • Creating & delivering custom HTML & CSS training for DCD staff resulting in a 15% reduction in helpdesk tickets to the division’s contracted service. Show less

Managed $80,000+ redesign using local and remote vendors to on-time, on-budget completion by• Guiding multiple stakeholders through brand redesign for both 501(c)3 and 501(c)4 identities.• Revising website information architecture to support users' and organization's goals.• Prioritizing content migration from flat HTML to Drupal to support acute program needs.Collaborated with Program and Development department on outreach goals by• Creating a lapsed donor renewal… Show more Managed $80,000+ redesign using local and remote vendors to on-time, on-budget completion by• Guiding multiple stakeholders through brand redesign for both 501(c)3 and 501(c)4 identities.• Revising website information architecture to support users' and organization's goals.• Prioritizing content migration from flat HTML to Drupal to support acute program needs.Collaborated with Program and Development department on outreach goals by• Creating a lapsed donor renewal program resulting in a 20% increase overall in online donations.• Developing email welcome series resulting in 15% reduction in unsubscribes for new supporters.• Writing easily understood, targeted calls to action for email blasts. Show less

• Increased member retention by 50% by designing & deploying new donor email program.

• Decreased spam reports of email newsletter by 35% by applying content best practices.

• Managed $60k, 16 month redesign of multiple websites to on-time, on-budget completion saving the organization 98% per month on technology hosting & maintenance.