• Articulated and enhanced UNOS’ brand, and supported key initiatives of the nonprofit, through strategic, creative and effective integrated communications plans that enhanced editorial planning efforts and strengthened content campaigns on all channels.• Translated complex scientific and IT-related subject matter into engaging, easily digestible content.• Planned, produced and published news and feature-length stories for a range of internal and external channels.• Provided communications guidance and counsel to internal business leaders and other key stakeholders for specific projects and long-term, enterprise-level projects.• Leveraged new mediums and tools to enhance communications efforts.• Partnered with colleagues to develop multi-media and web communications collateral that ensured business needs and client objectives were met.• Led a large-scale process improvement project to enhance collaboration and increase efficiencies of cross-functional team initiatives.

• Planned, executed and measured a comprehensive outreach and engagement strategy that supported the research mission, visibility and goals of the VCU Wright Center for Clinical and Translational Research.• Reported, wrote, edited and published copy for multifaceted communication channels, including the Wright Center blog and website, the VCU News Center, school websites, alumni magazines and federal funding agency websites.• Compiled, published and tracked metrics for a monthly external newsletter and quarterly internal newsletter, ensuring the overall quality of content and timely release of publications.• Designed visual material and marketing collateral to accompany written content, including social media graphics, flyers, banners and posters.• Produced and oversaw the creation of photography and videography.• Created, posted, and measured social media content for three channels. Increased average monthly impressions on Twitter by more than 400 percent. • Provided communications and project management support for large-scale and reoccurring events.• Ghostwrote executive communications for Wright Center leadership, as well as university and health system leadership.• Spearheaded website redesign, including auditing existing site; conducting a competitive analysis of peer institution best practices; wire-framing new website; updating, redirecting and creating new content to align with university brand standards; and migrating more than 300 pages of content. Managed, edited and approved website content updates on a continual basis.

• Strategically planned and executed integrated public relations programs to support the university’s goals• Developed and managed strategic communications plans specifically for the health sciences schools, offering expertise in communications research, execution and evaluation• Understood scientific principals and skillfully translated complex scientific concepts to a public audience in creative and compelling lay language• Established relationships with faculty, unit leadership, and appropriate unit communication personnel to stay on top of new research and developments• Identified and maintained working relationships and professional rapport with media, responding to media inquiries, providing information, and setting up interviews with faculty members as appropriate • Led crisis communications response in a variety of situations and developed proactive crisis communications plans• Used professional journalism standards to research, write, and edit press releases, articles for the university’s website, and other external communications• Worked with creative suite colleagues in producing supporting collateral for written content, including videos, infographics and photography• Crafted social media strategy for Facebook, Twitter, and YouTube• Managed multiple projects simultaneously under deadlines with evolving priorities• Supervised summer intern and developed intern program curriculum

• Identified stories of interest for a variety of audiences• Researched, wrote, edited and fact-checked features for digital and print media• Collaborated with art department to develop designs with a consistent message across platforms• Acted as a brand ambassador for the magazine on WRIC's Good Morning Richmond• Served as managing editor for sister publications including Richmond Bride magazine, the Carytown Guide and Go West magazine