Anne Dumon's Location
Greater Paris Metropolitan Region, France, France
Anne Dumon's Contact Details
Anne Dumon work email
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- Valid
Anne Dumon personal email
n/a
About Anne Dumon
Strategy and ebusiness developmentSpecialties: ebusiness strategy and digital marketing- 15 years of experience in digital strategy, ebusiness development and project management for agencies, sites editors and pure players.- Strong management skills- Fluent English
Anne Dumon Work Experience Details
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CeoWorldcrunch Mar 2024 - PresentParis, Fr -
FounderAcdi Network Jul 2021 - Jan 2024Creation of an advertising consulting company specialized in email marketingStrategy, marketing, sales
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Chief Marketing OfficerFree-Work.Com Jul 2022 - Mar 2023Paris, Île-De-France, FrCreated, organized and managed the marketing team (3 people)- Launched new brand and organized customer retention of former brands- Defined acquisition and content strategies- Negotiated major purchase contracts- Implemented methodology, processes and tools- Selected KPI to follow and created dashboards- Budget formalization -
Chief Operating OfficerWelcoming Jan 2013 - Aug 2020Paris, Ile-De-France, FrFounded in 2010 Welcoming (previously known as Welcome Media) is the publisher of newsletters, providing traffic and business extension to top e-retailers and online press companies. - Business Unit Director : multiplication of turnover by 12- Activity development and various staff reorganization - Subdivision in 4 main teams : Content, business, technical crew, deliverability- Creation of the advertising department - Business partnership negotiation and implementation for key clients - Team Management : 40 people -
Dpo ReferentWelcoming May 2017 - Jan 2020Paris, Ile-De-France, FrRGPD strategy elaboration and implementation in collaboration with external Personal Data Officer
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Director Of Business DevelopmentWelcoming Sep 2011 - Dec 2012Paris, Ile-De-France, FrLaunching of Welcoming : publisher of newsletters, providing traffic and business to top e-retailers and online press companies,- Identification of new monetization sources,- Business partnership negotiation and implementation,- Team creation - Definition of KPI and reporting needs- Responsible for P&L
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Member Of The Emailing BoardCpa - Collectif Pour Les Acteurs Du Marketing Digital Jan 2017 - Mar 2020Paris , Paris , FrCreated in 2008, this professional union for performance digital marketing players represents publishers and service providers.Among its objectives are the regulation of a teeming and constantly changing market, information on best practices for digital acquisition and their implementation in the application of the legal framework and the representation of rights and interests of its members. -
Member Of Legal BoardCpa - Collectif Pour Les Acteurs Du Marketing Digital Jan 2017 - Mar 2020Paris , Paris , Fr
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Travel Business Unit DirectorTwenga Jan 2008 - Aug 2011Paris, Paris , FrMission : In charge of the development of the services activities for Twenga and the travel business unitOpening of the travel universe on Twenga : 11 different countries and 9 linguistic versions (FR, UK, DE, IT, ES, NL, PL, RU, BR).Creation of an hotel search engine comparing more than 300 000 offers.Development and organization of commercial partnerships, optimization of the business unit turn over.Creation, development, follow up of dashboards and kpi.Management of project team (5 people).Traffic development with a strong SEO dimension.Responsable for P&L -
Content DirectorTwenga Apr 2007 - Jan 2008Paris, Paris , Fr- Creation and management of a international team (25 people), more than 10 different nationalities).- Launch of 9 linguistic versions of the price comparison shopping and search engine (FR, UK, DE, ES, IT, NL, PL, BR, RU).- Definition and implementation of the editorial strategy, management and - Organization of the methodology, creation of back-office tools.- Traffic development for the different versions : 10 millions visitors at the end of 2007.
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Head Of DigitalOffice Du Tourisme Jan 2005 - Apr 2007Paris, Ile-De-France, FrResponsible for the negotiation and implementation of business partnershipsManagement of the webmasters team and the editors team (staff of 6)Responsible for the definition and implementation of 3 extranetsResponsible for development and optimizing online traffic.Definition of content strategy -
Project DirectorEpisode Prod (Free-Lance) Oct 2003 - Dec 2004Multimedia agency; Creation of broadband multimedia projects (Internet, video, flash) mostly for B to B communication and e-commerce. Definition and implementation of communication strategy, contract negotiation. Staff supervision of free-lance teams and service providers. Ex : E-compil.fr for Universal Music, Dassault Systèmes….
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Mobile Phone Services CoordinatorPlurimedia Mar 2003 - Sep 2003Schiltigheim, Grand Est, FrMultimedia agency; Responsible for the definition and implementation of digital content for mobile phone companies’ portals.Partnership with editors: definition of business plan, price policy, licenses negotiations, contract and revenue follow up.Supervision of the services up-dating: production team and audience.Ex: wap and imode routard, SFR Collector, Orange astrology portal, wap Elle… -
Editor In ChiefPariscope.Fr Sep 2000 - Mar 2003Online city guide; Responsible for the definition and implementation of the development, marketing and editorial strategy.Responsible for the definition and implementation of content and commercial partnerships.Team work with the advertising sale team.Content writing. Animation and updating of the site.Staff supervision of the permanent journalists and free-lances.Production team supervision (engineers, graphic designer, html developers).Follow up of statistics and budget.
Anne Dumon Skills
E Commerce
Digital Strategy
Digital Marketing
Online Advertising
E Business
Web Marketing
Online Marketing
Digital Media
Seo
Team Management
Team Leadership
Email Marketing
Web Analytics
Sem
Business Development
English
Multimedia
Mobile Marketing
Web Project Management
Advertising
Social Media Marketing
Content Marketing
B2b
Social Media
Mobile Applications
Hiring
Interactive Marketing
Mobile Strategy
Google Analytics
Conversion Optimization
User Experience
Google Adwords
Text Editing
Search Engine Marketing
Editors
Anne Dumon Education Details
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Université Sorbonne NouvelleAmerican Civilization -
InseadStrategy Analysis
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Savannah Christian Preparatory SchoolGeorgia. U.S.A.
Frequently Asked Questions about Anne Dumon
What company does Anne Dumon work for?
Anne Dumon works for Worldcrunch
What is Anne Dumon's role at the current company?
Anne Dumon's current role is Worldcrunch CEO.
What is Anne Dumon's email address?
Anne Dumon's email address is ad****@****ier.com
What schools did Anne Dumon attend?
Anne Dumon attended Université Sorbonne Nouvelle, Insead, Savannah Christian Preparatory School.
What skills is Anne Dumon known for?
Anne Dumon has skills like E Commerce, Digital Strategy, Digital Marketing, Online Advertising, E Business, Web Marketing, Online Marketing, Digital Media, Seo, Team Management, Team Leadership, Email Marketing.
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