I am a Co-Founder and Head of Development at Effective Creative, an agency that provides creative, strategy, and fundraising services for charities and socially-responsible businesses. As a Marshall Scholar and a film and history lover, I combine my strategic mind and creative drive to craft compelling narratives that resonate with audiences and drive social change.I have experience in strategy, research, and analysis, working for commercial, government, and charity clients, including the US Department of Justice, RSPB, and GOSH. I have produced video, radio, and written content across various domains, including philanthropy strategy, legacy marketing, and innovation. Outside work, I have also pursued my academic interests, earning a MPhil in Ancient History and Classical Archaeology from Oxford on the Marshall Scholarship and an MA in Film and Screen Media at Birkbeck on the Beinecke Scholarship. I love traveling, learning languages, solving puzzles, and making a positive impact.I'm always happy to hear a new story or meet a new challenge, so if you'd like to discuss how Effective Creative's approach to strategy, content or campaigns could help achieve your fundraising, stewardship or engagement goals, please do get in touch at annee@effective-creative.co.uk!
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Writer And EditorTate & ClayburnLondon, Gb
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Co-Founder, Head Of DevelopmentEffective Creative Jul 2023 - PresentI lead business and creative development for an agency providing creative, strategy, and fundraising services for charities and socially-responsible businesses. I develop content, strategies and campaigns for philanthropy, legacy, individual giving, and fundraising departments of all shapes and sizes. Our work captivates and motivates audiences to engage with socially-driven enterprises, donate to charities, and connect with causes. Together with my co-founders and our talented freelancers, I develop:-Fundraising and acquisition strategy -Donor retention and stewardship strategy-Innovation strategy, product development and testing-Messaging consultancy and workshops-Brand, strategy and messaging development for new fundraising programmes-And more…To learn about our full suite of services and products, please visit our website at www.effective-creative.co.uk. -
Creative StrategistCatsnake: The Story Agency Sep 2022 - Jun 2023London, England, United KingdomCollaborated with charities to amplify their impact by crafting compelling narratives and messaging. Supported the Creative Directors in brainstorming, writing, and conducting research, progressively taking on larger projects and managing independent initiatives. Produced video, radio, and written content across legacy marketing, philanthropy strategy, and campaigns for various charity clients, including the Royal Society for the Protection of Birds (RSPB), The R&A Foundation, Dogs Trust, and Great Ormond Street Hospital (GOSH) Children's Charity. -
Business Analyst And Strategy ConsultantJameson Cole Consulting, Llc Jul 2020 - Sep 2022Consulted for commercial and government clients, including the US Department of Justice's Antitrust division. Conducted stakeholder and systems research and analysis to build strategic plans, write reports on enterprise-wide narratives of current state and desired future state functionality, develop internal communications, and present findings to executives. -
Director’S Assistant, Department Of Film And Media StudiesGeorgetown University Aug 2017 - May 2018Washington, District Of Columbia, United States• Assisted on research, production, and post-production for Dr. Bernard Cook’s documentary about Jesuit slaveholding and descendants of 272 slaves sold in 1838 to save Georgetown from bankruptcy, titled 'I Am the Bridge'.• Proposed situations and events to film, attended and scheduled interviews with descendants, provided feedback on footage, researched relevant university archives and special collections, and compiled all media and press on the 1838 sale and descendants of the 272 to trace trajectory of public coverage.• Logged and transcribed interview footage and observational footage.• Synchronized raw audio and video and provided light editing for the professional editor.• Funded by the Georgetown Undergraduate Research Opportunities Program (GUROP). -
Research Assistant, Department Of ClassicsGeorgetown University Aug 2016 - May 2018Washington, District Of Columbia, United States• Tutored students in introductory and intermediate levels of Ancient Greek and Latin.• Executed clerical duties and prepared class materials for 7 faculty members.• Contributed research, graphics, and edits to conference papers and publications by department chair, Dr. Josiah Osgood.
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Program Coordinator, Georgetown Scholarship ProgramGeorgetown University May 2016 - Sep 2016Washington, District Of Columbia, United States• Planned, recruited for, and oversaw an intensive week-long orientation program for low-income and first-generation college students and members of the Georgetown Scholarship Program.• Managed the acclimation of 50 new students to college life, a team of 20 mentors, and a budget of $25,000 to host networking events, bonding activities, and panels on academic and personal success.
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Executive Assistant To The CfoDumbarton Concerts Inner City Inner Child, Inc Apr 2015 - May 2016Washington, District Of Columbia, United States• Publicized concert events on social media platforms, conducted subscription and ticket sales online, over the phone, and in the box office, and set up audience seating before each show at Dumbarton Church.• Digitized 7 years of survey data from professional development workshops for early childhood educators at low-income preschools in Washington, DC promoting the benefits of music and arts education.
Annee Lyons Education Details
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Ancient History And Classical Archaeology -
Classics, Film And Media Studies
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Film And Screen Media -
Linganore High SchoolHigh School Diploma
Frequently Asked Questions about Annee Lyons
What company does Annee Lyons work for?
Annee Lyons works for Tate & Clayburn
What is Annee Lyons's role at the current company?
Annee Lyons's current role is Writer and Editor.
What schools did Annee Lyons attend?
Annee Lyons attended University Of Oxford, Georgetown University, Birkbeck, University Of London, Linganore High School.
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