Annee Mattson Email & Phone Number

Chicago, Il, Us

St Louis, Missouri, United States

St Louis, Missouri, United States

- Performed qualitative and quantitative primary research including survey creation and interviews to identify knowledge gaps and understand user experience.- Transformed business, audience and consumer quantitative data into compelling insights and strategic frameworks used to guide planning and ideation.- Collaborated with senior strategists to develop an audience journey, personas, and brand positioning in preparation of new website launch. Helped develop content strategy and communication frameworks post-launch.- Contributed to new business pitches through industry research and competitor analysis.

- Facilitated social media schedules, comms planning, feedback for creative, UTM tracking, and budget/estimate work.- Met with client weekly and created timelines for projects based on client feedback and expectations.

Champaign, Illinois, United States

- Served on the exec team that led our 20+ member team to win 2nd place at the regional level against 11 other schools for our integrated advertising campaign for our corporate client: Indeed.- Led primary and secondary research efforts, facilitated focus groups, devised strategy & creative concepts.- Analyzed quantitative and qualitative data using Qualtrics and Google Data Studio, devised insights.

Hinsdale, Illinois, United States

- Led the setup and maintenance of a network of WordPress sites and blogs for 13 clients, including the completion of SEO recommendations.- Monitored website content using Ahrefs and Google Search Console to ensure local search optimization via meta tags, onpageelements, schema markup etc.- Conducted SEO keyword research using keyword volume and search intent in order to find the most appropriate keywords according to client and industry.

- Recruit new non profits to join our client portfolio- Manage client relationships throughout the semester

Champaign, Illinois, United States

- Leveraged secondary research to find insights to make helpful recommendations on ways to drive increased donations and improve marketing effectiveness. Created comprehensive white pages on best marketing and website practices for nonprofit client.- Presented research in thorough, but understandable way to owner and leadership team of small nonprofit.

- Communicate with client Immigrant Service of Champaign Urbana (ISCU) about project needs and then direct research and recommendations for my four SCNO consultants -Present research and recommendations to ISCU and help them implement these plans

- Increase AAf's involvement on campus and in the community

- Prepared strategic brief focused on reaching out to students and religious community leaders for local spiritual wellness center- Launched their podcast by designing podcast graphic, intro/outro segment, and reaching out to potential podcast guests

- Collaborated with team to write taglines, scripts and shot lists in preparation for Chips Ahoy and BOOMCHICKAPOP spec ads- Assisted at filming location as tech where I operated camera, boom, and green screen

Responsibilities:-Follow posting schedule to keep members updated on events and share memories-Create brand guide and use consistent brand communications-Fundraise for local nonprofits-Serve and care for our members during COVID-19

Champaign, Illinois, United States

Responsibilities:- Researched relationship between brand trust & transparency in website cookie settings and its effect on customer decision-making.- Applied to my university’s IRB to conduct my own empirical research.-Aided graduate students in research on VR and cognitive load

Willowbrook, Illinois, United States

Responsibilities: -Took care of primary forms of Marketing Communications during COVID-19, especially focusing on increasing catering awareness. -Was on-call 12 hours of the day for catering orders -Put up promotions and safety precautions around the store

Willowbrook Illinois

Responsibilities:-Make sure shifts went smoothly-Conduct team member evaluations every 90 days for 80+ employees-Ensure every member of the team has a positive work experience-Meet goals and quotas-

Urbana-Champaign, Illinois Area

Responsibilities:- Using basic marketing techniques such as tabling and flyering to get the word out about our clients- Representing our clients effectively and professionally

Urbana-Champaign, Illinois Area

Responsibilities:- Accessed existing curriculum and content in the field of Media Literacy- Compiled list and tables of 15+ Media Literacy organizations and their curriculums- Helped brainstorm for future creation of Media Literacy Lab at University of Illinois

Palos Heights, Il

Responsibilities:- Research and supply pertinent data for projects- Convert said collected data into usable form- Brainstorm and use research to come up with insights- Utilize Adobe Illustrator to create content

Bachelor'S Degree, Advertising

Education record