Anne Madden Email & Phone Number

Tempe, Az, Us

As a Marketing Manager, I spearhead the day-to-day execution of our go-to-market campaigns and lead generation strategies. I manage email automation, landing pages, and forms from setup to post-deployment analysis, enhancing our SEO practices. My role involves driving the strategy and managing the execution of lead generation processes through email campaigns, forms, sales collateral, and events, utilizing tools like Pardot and Salesforce CRM. I also design and oversee all aspects of our website, ensuring strategic planning and effective management align with business goals.Collaborate closely with internal teams to optimize our marketing automation technology for cross-channel campaign execution: social media, events and webinars, channel partnerships.

Burbank, Ca, Us

In this role, I focused on developing and enhancing consumer relationships through targeted digital communications and email campaigns. I executed digital campaigns from end to end, optimizing each phase from testing to reporting. My responsibilities included setting up, testing, and deploying digital communications and activations, and driving the measurement of success against KPIs for customer engagement, acquisition, retention, and personalization initiatives.

Campbell, Ca, Us

As a Marketing Campaign Manager, I was responsible for creating, developing, and managing comprehensive digital marketing campaigns. My focus areas included email marketing, web design, SEO/SEM, content creation, and improving user experience. I led the execution of email campaigns using automated systems like Pardot and Salesforce, focusing on HTML/CSS building, A/B testing, and performance tracking. My efforts supported the influence of over $4 million in closed-won sales opportunities.

Web developer and strategist for a variety of clients ranging from entertainment, fitness, personal and corporate brands. Managed projects from design to completion, working with backend developers to implement functionality and features.

New York City, Ny, Us

In this position, I provided pivotal internal and competitive analysis on digital programming content, including platform windowing strategies and user experience interfaces across various digital platforms. My role involved gathering digital insights that shaped strategic decisions and presenting programming analysis for platforms like YouTube Live and Hulu Live.

As a Systems and Operations Specialist, I managed project planning and implementation, supporting high-end entertainment clients. I was instrumental in documenting user requirements, facilitating cross-functional project meetings, and leading new program implementations. My contribution significantly increased partner’s billable revenue by bringing on a high-profile client.

North Hollywood, California, Us

Cultivated relationships with distributors, filmmakers and studios in acquiring program content for the cable channel, website and other distribution platforms with over 32 million subscribers:• Negotiated short-form and long-form linear and non-linear license agreements with major distributors including BBC, Sony, Warner Brothers, and more.• Evaluated and screened documentaries for content purposes and advisories.

Developed and implemented programming and marketing strategies to increase awareness and to drive revenue and traffic to satellite channel airing documentary content:• Cultivated partnerships, created online and on-air marketing campaigns and special promotions in order to drive traffic and increase awareness for the channel and brand.• Negotiated short-form and long-form license agreements with distributors, filmmakers and studios in acquiring series, features, VOD and streaming content. • Worked with the executive officers on monitoring and planning the yearly programming budgets and revenue forecasts for the planning department. • Led team of Traffic and Commercial Operations processes and personnel.

• Created and monitored the daily programming logs, scheduling and trafficking of advertising and other media ad spots • Handled strategic placement of on-air promotional inventory across the 24-hour broadcast log including vignettes, tagged tune-ins, billboards, snipes and other added value elements • Prepared and analysed all post analysis Reconciliation (weekly and monthly) to ensure spots ran according to their flight plans • Worked closely with Ad Sales and Production to implement client contracts and flight plans • Trained and supervised several Traffic and Programming personnel in OSI and Broadview traffic-management software

New York, Ny, Us

Planned and managed the programming content for Showtime’s FamilyZone and TMC Xtra premium movie channels: • Monitored Nielsen ratings and the cable/digital competitive landscape on a weekly basis. • Managed inventory analysis to enhance current schedule models and explore new channel development ideas, stunts, festivals, etc. • Worked with Finance on budgetary issues relating to product amortization and series residual costs.

Ba, Marketing

Ux: User Experience

Agile: Project Management 1

Digital Storytelling And Cross-Platform Entertainment