KEY RESPONSIBILITIES:Strategic and conceptual development and execution of marketing strategies, -plans, and -campaigns for Kvickly, SuperBrugsen, Brugsen, and the Coop format across traditional and digital media.Strategic and conceptual development and execution of marketing strategies, -plans, and -campaigns as well as design development for Coop’s portfolio of private labels (Änglamark, Irmas, Friends etc.). Marketing and communication strategy for Coop’s CSR initiatives across formats, including strategic partnership with Danish Red Cross.Marketing and communication strategy for Coop’s membership and loyalty initiatives across formats, including Coop medlem, Coop App, FordelsKonto and Scan & Betal.Continous development and activation of Coop’s digital recipe platforms.Development and maintenance of Coop’s corporate branding and CVI, including employer branding campaigns. Team management including direct reports and middle managers.Member of management team for ‘Kunder, Marketing & Digital.I AM PARTICULARLY PROUD OF:The launch of the new Coop format, development and implementation of brand platform, visual identity, launch campaign and local digital marketing. 'Celebrating 2,000,000 members' campaign, which generated a significant increase in sign-ups for both new members and FordelsKonto users. The campaign was shortlisted for the Danish Digital Awards.A new brand platform and communication universe for Änglamark. In both 2023 and 2024, Änglamark was the Danish winner of Sustainable Brand Index – the brand that Danes consider the most sustainable. National launch of Irmas, which increased product awareness and sales in the western part of Denmark.

KEY RESPONSIBILITIES:Developing and executing marketing strategies, -plans, -campaigns, and design development for Coop’s portfolio of private labels (Änglamark, Coop vareserie, Friends, Cirkel Kaffe etc.)Development and execution of brand strategy, brand platform, and brand activities for Coop’s corporate brand, including employer branding.Marketing and communication plans for Coop’s CSR initiatives, including Coop's 'Madagenda'.ATL Marketing and communication plans for membership and loyalty initiatives for all formats, including Coop.dk (e-commerce), Coop Member, FordelsKonto and Scan & Betal.Development and plannning Kvickly’s commercial plan and marketing plan.Team management including direct reports and middle managers.Part of Kvickly’s management team and Coop Central Marketing’s management team.I AM PARTICULARLY PROUD OF:Launch of Coop’s 'Kernefortælling' distributed to 40.000 employees. 1.000+ stores and Coop HQ. Launch campaign for Scan & Pay - one of Denmarks biggest retail apps. Development and execution of Coop’s Covid 19 communication, whose purpose was to ensure af safe and secure shopping during lock-down, where Coop as a retailer had a significant responsibility for securing food supplies.Redesign of Coop’s three largest private label series across the Nordic countries, resulting in significant cost savings.

KEY RESPOSIBILITIES:Development and implementation of the joint brand and communication platform for the Brugskæderne format.Development and implementation of Kvickly’s brand and communication platformStrategic and conceptual development of marketing strategy and plan in traditional and digital media.Member of Kvickly’s commercial management team and Brugskædernes marketing management teamTeam management including direct reports and middle managersI AM PARTICULARLY PROUD OFThe launch of Coop’s ‘Everyday Low Price’ program, executed across Kvickly, SuperBrugsen, and Dagli’Brugsen, achieved through strong cross-organizational collaboration.Revitalization of the Kvickly brand and the implementation of a new creative universe for Kvickly, which gained attention both internally and externally.

KEY RESPONSIBILITIES:Head of marketing and general manager. Overall responsible for marketing for RO’s Torv Shopping Center, including marketing strategy and plans, media, PR, campaigns, and analysisEvent calendar with events, exhibitions, concerts, and other activities 52 weeks a yearAdministration, budgeting, and accounting, responsible for monthly reporting to the boardTeam management including direct reports and a middle managerI AM PARTICULARLY PROUD OFA significant and continous increase in sales and customer numbersDevelopment of a new communication platform and visual identityRe-launch of RO’s Magazine, transforming it from a shopping center catalog to a content-driven trends & lifestyle magazineLaunch of loyalty program, as well as the creation of a digital strategy, including SEM/SEO, digital media, and CRM.

KEY RESPONSIBILITIES:Developing business strategies and marketing plans for the Powerade brand and new categories in the Nordic region (Denmark, Sweden, Norway, Finland & Iceland).Developing business strategy and marketing plans, including product and communication development, for the Fanta brand in the Nordic region (Denmark, Sweden, Norway, Finland & Iceland).I AM PARTICULARLY PROUD OFDefining and structuring the brand strategy and marketing plans for Powerade to achieve a turnaround for the brand.Developing a launch plan for a new joint-venture concept across the Nordic countries.Initiating, leading, and driving one of the largest development projects in the Nordic region – ‘Fanta Signature Orange,’ which resulted in a reduction in the number of concentrates and thereby significant cost savingsDeveloping and driving the light portfolio – Fanta Free – to comprise 25% of the total Fanta portfolio.

KEY RESPONSIBILITIES:Refreshment’ category, responsible for the development and implementation of strategy, marketing, and media plans.Product development in collaboration with the R&D department.Danish trade marketing department, including national campaigns, sales tour planning, sales meetings, and media plans.Developing and implementing marketing strategies and plansTeam responsibility for four direct reportsI AM PARTICULARLY PROUD OFRepositioning Läkerol in Scandinavia and increasing revenue through successful new line extensionsIncreasing market share for Läkerol and achieving market leader position in Denmark & Norway.

Product- and marketing responsible for a number of different categories.Development and implementation of strategy- and marketing plans.

Responsible for planning and implementation of analysis. Preparation of offers and counseling regarding analysis method.