Anne Fenton, Cfmp Email & Phone Number

Middletown, Connecticut, United States

Middletown CT

Selected for Liberty's Leadership Development Program 2018-2019.

Naugatuck, CT

New Haven, CT

• First Niagara acquired NewAlliance Bank in April 2011. First Niagara is a top 25 U.S. bank with personal, business, commercial and investment products. I was part of team that managed the integration of the marketing.
• Managed and implemented rebrand of all 87 NewAlliance branches, including merchandising plan for state-of-the-art dynamic branch in downtown Hartford.
• Redeveloped sponsorship advertising process and produced all ads internally which resulted in significant cost savings ($300K annually), reduced turnaround time, and improved brand look and tone.

New Haven, CT

• NewAlliance Bank was one of the largest, strongest banks in New England. Based on total assets, it ranked as the third-largest bank headquartered in Connecticut and the fourth-largest bank based in New England.At NAB.
• Provided graphic art and website content management support, supplementing external agency production, resulting in cost savings ($150k annually) and reduced turnaround.
• Proposed and developed holistic marketing production schedule, which optimized all resources. Project included developing business unit marketing assessment that collected and outlined goals, objectives, near and.
• Improved branch support of marketing initiatives by developing and implementing internal communications which included newsletters, training and instructions for new marketing campaigns and ongoing collateral materials.
• Part of team that produced statistically significant increases in brand measures (15-30%) in less than one year by delivering award-winning, external rebranding campaign.
• Part of team that produced quarterly, integrated multi-media product promotional campaigns resulting in growing consumer checking sales 14% year over year.

• Developed curriculum and taught adult evening courses (part-time):
• Beginner and Intermediate PowerPoint
• Beginner and Intermediate Word

Stratford, CT

Produced complex client proposals to market helicopters; ensured adherence to quality, branding, template and copyright standards.

Wilton, CT

• TDLinx, a service of The Nielsen Company, is the world-wide leader in location information management for Consumer Packaged Goods Manufacturers and Beverage Alcohol Suppliers. At TDLinx I was responsible for the.
• Created and executed brand strategy from concept to trademark registration that increased brand awareness within industry.
• Integrated corporate website strategy that led to increased brand awareness within organization and industry.
• Created advertising program promoting brand, solution and network that helped increase leads and sales 20% year over year.
• Developed centralized resource to ensure accurate technical documentation, consistent branding and on-message communications.

Branford, CT

• Managed the marketing of assigned product lines (healthcare, safety, barcode, security, asset identification, and facility) which included the development and merchandising of new products, and day-to-day management of.
• Consistently increased sales for each product line.
• Part of team that successfully launched initial marketing effort into healthcare channel.
• Implemented continuous improvement processes for in-house production of assigned products that decreased costs and improved gross margins.
• Initiated and established tradeshow strategy that leveraged investment and improved brand awareness.
• Team lead that successfully migrated all product information from AS400 to SAP ahead of schedule.

Branford, CT

• Managed, maintained budgets, and coordinated all aspects of outside marketing production services: printing, photography, mail house and separators.
• Reduced costs by diligent vendor negotiation and leveraged value with existing relationships.
• Ensured high quality, cost containment and compliance with postal regulations.
• Led team that established the Seton brand and logo usage standards.
• Documented and improved catalog production process through continuous improvement which reduced errors, production time and contained costs.

Diploma With Honors

B.A., Communication

Activities and Societies: Editor-in-Chief "The News" Student Newspaper