Anne Franco Email & Phone Number

Offering clients strategic direction in product development by facilitating stakeholder workshops, conducting qualitative research and user testing. Providing specification and analysis of products with information architecture, wireframes, heuristic review, user journeys, service blueprints, and other diagrams.• Information architecture for the RESTful API of a website monitoring service• Diagramed and documented data architecture of large-scale web properties and IT infrastructures

Grand Rapids Metropolitan Area

Specializing in stakeholder workshops, heuristic review, information architecture, diagramming, competitive analysis, wireframing, establishing user-focused performance metrics, and user testing.

Holland, Michigan, United States

Conducted qualitative research with multiple audience segments on live websites and future prototypes.Performed heuristic review and performance analysis for B2B, B2C, and Ecommerce websites.• Established a user research recruiting funnel and feedback loop via user surveys and intercepts• Presented research insights and opportunities at Monthly UX guild presentations• Created new user-focused sales metric “Product popularity” (# orders featuring product)

Zeeland, Michigan, United States

Developed page-authoring components in Adobe Experience Manager (AEM) for public facing websites, withinternational language support. Integrated marketing and lead-generation forms with ExactTarget.• Architected and implementerd custom Google Analytics event taxonomies for hermanmiller.com• Mentoring of team on new workflows using Git version control, resulting in fewer code collisions

Kalamazoo, Michigan Area

Development of database driven web applications to assist both systems-administrators in the Computer Aided Engineering Center, and coordinate common resource use within the College of Engineering and Applied Sciences. Development on iPad kiosk application

Kalamazoo, Michigan Area

Creation/preparation of digital files for print using Adobe InDesign, as per customer order. Updated office forms and templates to reflect new document standards defined by University Relations. Products: University Stationery (business cards & letterhead), University parking maps, classroom materials, departmental reports, custom jobs.Equipment: Canon imagePRESS C1+, AB Dick DPM2340 plate/imagesetter

Battle Creek, Michigan, United States

Assist with wireframe, UX design, and consumer-facing eCommerce site implementation.Merchandise photography and image manipulation, asset management and acquisition.

Battle Creek, Mi

Assist with wireframe, UX design, and consumer-facing eCommerce site implementation.Merchandise photography and image manipulation, asset management and acquisition.

Greater Chicago Area

Responsible for management and maintenance of public website. Proposed and assisted with changes in content and appearance. Also updated special event website “Inside UIC” pre and post event.

B.S.

B.A.