Anne Hunter Email & Phone Number

Paris, Fr

San Francisco, Us

The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth

Glendale, California, Us

• Generated a 200% increase in brand preference in 2 years while competitors contracted 12%, making DISQO the highest growth company in the advertising effectiveness industry• Built demand generation function, increasing qualified MQLs from 3/month to 240/month in six months with one new headcount. Delivered 25% of all new corporate logos for market research product line by rolling out email marketing, paid media, digital marketing, social, and new lead generation process• Generated over $22 million/year in marketing-influenced revenue through content marketing• Supported 2X in ARR in 12 months with new ICPs, personas, competitive intelligence & battle cards• Launched sales enablement training program to increase sales performance, delivering a 31% increase in sales knowledge of process and positioning while creating happier sellers with 100% positive reviews• Authored award-winning data analysis, creating YoY increases in press coverage and earned speaking• Represented company through interviews in publications such as Forbes, Insider Intelligence, and Digiday • Initiated relationships with industry trade organizations and analysts, which resulted in first-time coverage in market vendor maps in the company category• Created events strategy raising brand awareness and SQLs, taking the company from one to twelve events per quarter on stages at key industry associations, including ANA, 4As, IA, WiRE, MMA, and ARF• Implemented new Marketing technology stack, including Pardot marketing automation and an Asana revamp, using techniques from engineering to accelerate rollout, such as hosting a marketing “hackathon”• HubSpot Inbound certified; Product-Led Growth (PLG) certified

London, Gb

Led market launch of $185 million dollar B2B Media & Content business. Increased revenue 24% vs. the year prior to my arrival while the overall North American Insights business declined by 4% in the same period. Achieved by intensifying the potency of the Kantar message with growth marketing initiatives focused on new insights product launches, client benefits, points of differentiation, and case studies. Growth was delivered with 60% less staffing than the prior period.

Reston, Va, Us

Launched comScore’s B2B advertising product portfolio, AdEffx, increasing revenue for AdEffx over 35% year over year, beating overall corporate revenue growth. Served as corporate spokesperson at investor conferences, global product launches, and industry associations. Led all global Marketing strategies.

Reston, Va, Us

Reston, Va, Us

Reston, Va, Us

New York, Ny, Us

Integrated sales strategy and research staff from three companies to manage cohesive single Insights team for AOL through digital transformation consisting of 45 members, including 5 in India. Oversaw sales development team, customer success and research focused on delivering solutions for the world's best biggest brands including P&G, AMEX, and Coca-cola.

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TACODA was the first premier behavioral targeting and audience management system to pioneer the use of audience data for customer segmentation. They were acquired by AOL. Sold enterprise technology to companies such as USAToday and McClatchy. Led Revenue Operations team and launched a research department responsible for closing deals with brands like Walmart and driving press coverage in outlets such as The Wall Street Journal and Forbes.

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New York, Ny, Us

24/7 Real Media was a global ad network and enterprise technology company focused on the digital marketing space. It was later acquired by Xasis, a WPP company. Launched New England territory selling to agencies and brands. Ran sales development team which increased proposal closed-won rates by 26% over the prior period. Created inside sales team which beat outside sales team in new logo sales in the first six months.