Annie Douglass Email & Phone Number

Chicago, Illinois, US

Chicago, Illinois, US

Developed and executed product marketing strategy, positioning and messaging, and go-to-market plans for enterprise and mid-market B2B audiences. Created and maintained sales enablement materials, including case studies, presentations, and competitive battle cards. Successfully worked cross-functionality with product teams, account reps, and sales.

Marlton, New Jersey, US

• Leverage tactical and leadership insight while overseeing client services and agency operations, while driving B2B and B2C marketing strategy for all three company divisions. Responsible for driving the growth of.
• Directed B2B and lead-generation campaigns, increasing qualified inbound leads by 30%. Collaborated with the sales team to produce pitch decks, proposals, pricing strategies, and value propositions.
• Generated over $12 million in incremental revenue by developing new creator-focused revenue streams, including creating new products, programs, and services from inception through to successful rollout.
• Established the “WOW Events” division, adding 4-5 live and virtual events for both consumers and creators, averaging 46 million event impressions and bringing in $1.7 million in sponsorships.
• Launched a brand new “Mom Lab” video series, generating over 7.7 million impressions and 560k video views in addition to other content marketing initiatives like Instagram Live events, Unboxing videos, and a new.
• Restructured and enhanced user and creator acquisition programs, which grew audience by 3x to over 1.2 million across email databases, website membership, and users, along with a 480% increase across all social media.

Marlton, New Jersey, US

• Oversaw projects and programs from initiation through to execution, including managing clients, account strategy, resources, timelines, and deliverables, ensuring project completion within budget and time constraints..
• Increased user engagement by 300% through the redesign, rebranding, and launch of MomsMeet.com with enhanced features, optimized content, and a rewards program.
• Launched new Instagram influencer campaigns and collaborations in addition to improving results for Blogger programs by 40%, resulting in an average of 4.7 million impressions per campaign.
• Provided leadership to the company’s technology and marketing stack, identifying operational requirements and opportunities for efficiencies and cost savings, including the integration of optimum systems and tools.
• Increased productivity and automated manual processes, reducing 100+ hours of manual work by implementing Asana, a project management tool, and Marketo, a Marketing Automation/Email platform.
• Elevated the Moms Meet brand and credibility as the spokesperson of the company, appearing in commercials, media appearances, and speaking engagements at both virtual and in-person events.

Marlton, New Jersey, US

• Directed the creative and marketing operations, digital campaigns, and brand strategy for the Moms Meet division, structuring robust processes, workflows while enhancing features and results of marketing campaigns and.
• Delivered 436% growth in monthly website traffic and 250% growth in email databases by directing website promotion and user acquisition plans, increasing member databases, email subscriptions, and web traffic through.
• Planned and organized a successful annual consumer event (Moms Meet WOW Summit) featuring brand-to-influencer networking, exhibiting hall with product sampling, educational workshops, and keynote speaker sessions.
• Revamped the process of collecting and analyzing campaign metrics and deliverables while enhancing reporting templates and establishing guidelines for best practices.

Marlton, New Jersey, US

• Project managed marketing initiatives, product sampling programs, and digital campaigns for the Moms Meet division, including client onboarding, branding, and content development, while driving customer acquisition and.
• Drove member acquisition and growth of MomsMeet.com online community by 740% (4,000 to 33,000+ members).
• Introduced and launched new consumer engagement and content marketing initiatives, including weekly Facebook Live video events and Blogger and Influencer Programs, creating new revenue-generation streams for the company.
• Initiated marketing projects, product sampling events, market research, and social media campaigns with renowned national consumer brands, such as Nat Geo Kids, Bob’s Red Mill, Whole Foods Market, Barilla, and Vitamix.
• Contributed to the launch and promotion of KIWI shop, the company’s first e-commerce venture, including the development of the overall marketing strategy, email, and social media marketing campaigns.

Egg Harbor Township, NJ, US

Bachelors, Business Marketing

Product Marketing Certified