I’m fascinated with problems.Solutions are easy, once you understand what it is you’re actually solving for. Too often people want to jump to solutions before they really understand what the problem is.A problem identifier and critical thinker, I’m committed to understanding the underlying confluence of concerns. By using data and asking targeted questions, I’m able to untangle knotty, complex issues and connect the dots in order to create clarity and purposeful action plans that move the business forward.One of the first steps in finding solutions is making sure to understand the people we’re talking to. Typically there is not just ONE audience - whether it is consumers, stakeholders or employees it's essential to understand why they do what they do, what motivates them, what their needs are and what can influence their behavior. By translating the “why” of people into business decisions, I am able to help companies build long-lasting, successful relationships through products, communications and experiences that provide value. I’m not a business as usual operator and I thrive on the opportunity to drive change. I bring:- 17 years of experience working in start-ups, large corporations and agencies across industries- A collaborative leadership style, with proven expertise in working across departments and disciplines to forge alignment- A dedication to creating business clarity that results in growth.Areas of focus and expertise:- Branding: Strategy, Identity Development, & Management- Customer Experience: Strategy & Management- Business Strategy- Marketing & Advertising- Product Marketing- Digital Advertising- Content Marketing- Integrated Campaign Development- Strategic Planning- Strategy Design/Execution- Digital/Video Content Creation- E-Commerce Optimization- Customer Insight and Market Research- Persona Development- Project Management- Leadership- Management