Anne Kelly Email & Phone Number

Lausanne, Vd, Ch

Lausanne, Vaud, Switzerland

Paris, Île-De-France, France

Beijing, China

Responsible for IOC Marketing and TOP Partner servicing related activities for Beijing 2022 (Olympic and Paralympic Winter Games).

Beijing, China

Supporting the Global Esports Federation in the development of the world-wide commercial partnership program. Helping major brands engage with the fastest-growing sports movement in the world.

Beijing City, China

After 30+ years in the sports marketing business I am currently taking a short break to improve my Mandarin before the Beijing 2022 Olympic Winter Games.

Geneva, Switzerland

Leading the Business Development activities for iLUKA in key markets of Brazil, Russia, France and working in close collaboration with iLUKA CEO Jon Hillman, Anne is responsible across all of the major properties served by iLUKA: Olympic Games, FIFA World Cup, UEFA Euros, and Commonwealth Games.Anne was prepared for this role through her experience earlier in 2014 as Head of Operations for iLUKA's Sochi 2014 Olympic Winter Games activation, managing successful sponsorship activations across 3 international sponsors and 4 local sponsorship programmes. Overcoming record levels of complexity iLUKA's clients were some of the most satisfied with their ROI and ease of operation in such a difficult environment.

Geneva, Switzerland

Responsible for managing EDF, a top tier sponsor of the London 2012 Olympic Games. Anne accompanied the client on the journey from the initial pitch, to winning the hospitality and showcasing business, to developing the program concepts and on-site implementation and post event wrap up. Created incremental business through strategic consulting work around the Games-time readiness and Olympic Torch Relay programmes. Managed and directed a team of over 110 bilingual staff (English and French) during the Games to deliver programs across multiple venues during the Olympic and Paralympic Games.

Geneva, Switzerland

After leaving the International Olympic Committee, Anne established her own independent consulting business focused on sponsorship activation, marketing operations and corporate hospitality programs for large scale international events. Over the last 10 years she has delivered over 30 successful client projects, including:· Advised a newly-awarded Olympic Host City on all aspects of Client Servicing programs, sponsorship activation and general marketing· Developed a dual-brand strategy and sponsorship activation plan for a top tier FIFA and UEFA Sponsor across Europe· Worked with Olympic bidding cities to fine tune their Olympic services offerings – specifically accommodation, sponsor services, protocol, accreditation and in-venue hospitality· Assisted event sponsors to develop strategic planning to leverage hospitality investment to generate return on investment· Conceived and conducted knowledge transfer programs for future event sponsors in Beijing, Vancouver, London and Sochi

Geneva, Switzerland

Although she advised SportAccord on a number of event dimensions, Anne is most proud of the marketing structure she created that allowed Hosting Cities to be completely privately funded, if necessary. Through a local Host City Partner programme which she designed and oversaw, the team created operating guidelines and sales processes for the programme's successful implementation. She also developed new business plans, value propositions and revenue models to serve the evolving needs of Sportaccord members.

Geneva, Switzerland

During Anne's engagement with Helios Partners, she had several engagements with the newly-awarded Host City of Sochi, including: co-authoring the Games Marketing Plan, facilitating Olympic education workshops for future and existing sponsors and on-boarding and training key Sochi 2014 Marketing executives in Client Services and Merchandising.During the Beijing 2008 Olympic Games, Anne conducted a knowledge transfer program for future Olympic sponsors as well as ran workshops for future sports marketing professionals and college students.Anne's most rewarding accomplishment while working with Helios was working with the International Golf Federation to get the sport of golf onto the Olympic Programme for Rio 2016, a wide-ranging, complex endeavor that leveraged all of her skills and passion.

Lausanne, Switzerland

Appointed by the IOC President to ensure delivery of all Olympic Marketing activities for the Athens 2004 Olympic Games, while retaining and motivating 40+ staff, following the sudden departure of the Managing Directors of the IOC's marketing agency. Given the crisis situation and the challenging operational context, Anne conducted an extensive risk assessment of IOC and sponsor marketing operations and put contingencies in place with the unprecedented result of near-total sponsor satisfaction. During the Athens Games, she was also end-responsible for the Marketing function in the cross-organisation incident management and crisis communication team.While in this role, Anne restructured the key account (TOP Sponsor) servicing programme from one local office to a globally-integrated operation in 5 countries, in order to deliver seamless servicing to international companies. She also conducted the first-ever Games-time audit of all Olympic Marketing activities in order to build institutional knowledge and ensure sustainability of future programmes.

Lausanne, Switzerland

Recruited to the IOC as part of the organization's growth and professionalization, Anne directed the IOC’s brand alignment strategy to ensure that the Olympic ethos and values were upheld by the sponsors and the organising committees during the development and implementation of all their marketing programmes. With entrepreneurial zeal, she created an expert “brain-trust” network of hospitality companies to ensure that the Olympic corporate hospitality proposition remained the global gold standard in sports marketing. She also pioneered the first-ever, on-line sports marketing Extranet which reduced the approval time for sponsor advertisements and provided an unprecedented resource to disseminate Olympic Marketing information. During the course of her tenure at the IOC, Anne provided strategic input and training to multiple organising committees concurrently during various stages of their life-cycles while also managing the day-to-day implementation of the IOC’s marketing strategy.

Paris, France

In 1994, Anne headed to Paris to establish the ISL International Office for the FIFA World Cup 1998 in order to improve servicing of global sponsors, facilitate knowledge transfer from previous World Cup events and liaise with ISL headquarters. She advised the local organising committee with regard to structures and processes necessary to service the global sponsors in France.

Fairfax, Virgina, Usa

Anne built her experience further managing the 1994 World Cup sponsor accounts for MasterCard, Fujifilm, JVC and Philips including the co-ordination of their promotions and on-site activities in the nine venue cities.

Albertville, France

At the outset of her career, Anne built her experience in key account management, administering both national level (AGF and SNCF) and international (VISA, Philips, United States Postal Service) sponsor accounts including the co-ordination of their hospitality programs and use of value-in-kind goods and services. During the Games, Anne supervised all sponsor activities in the La Plagne venue including management of the corporate hospitality suite.

Bachelor'S Degree, Business

During Marketing studies at IU, also served as a Resident Assistant (R.A.) at Wilkie Dorm. Responsible for well-being of 50 students.

High School Diploma

Activities and Societies: Captain of Swim team and nominated most valuable swimmer 2 years in a rowCaptain of the Swim Team. Most Valuable.