I am a video content creator and strategist that specialises in corporate and social media video production that builds brands and their audiences online. In my current role, I am involved in the entire video production process from concept to completion, including content strategy, idea development, storytelling, filming, directing, video editing, creative direction, and motion graphics. My career in the marketing and advertising industry spans over 20 years in various disciplines including video production and motion graphics, web design and multimedia, graphic design and photography, and social media strategy and content creation.I have a Postgraduate Diploma in Digital Marketing, a BCom Marketing Management Degree and a Diploma in Graphic Design and Multimedia. I recently completed a Digital Marketing Master's (MSc) degree at the University of Salford (Manchester, UK) through the Digital Marketing Institute (Ireland). For my master’s thesis, I conducted an explorative research study into current video marketing practices, strategies and tactics used in digital marketing and online brand building with the aim of formulating an ROI-driven video marketing framework. As a Postgraduate and Certified Digital Marketing Expert with the Digital Marketing Institute (DMI), I am a DMI Power Member and part of their Continuous Professional Development Programme.My mission is to create effective data-driven, full-funnel video and content marketing strategies that guide brands on budget, video production, quality, and media channel decisions to reach marketing and business goals.