I'm Anneke, an interim marketing professional with 20 years of experience at the interface of marketing and innovation. My strength lies at bringing new products and services to the market. Early phase marketing? Bring it on!- Do you see an opportunity, and do you want to explore how you can maximise value with it?- Do you want to make a deep dive into consumer insights?- Do you want more focus in your brand promise?- Do you have an idea for a proposition and do you want to make it concrete?- Do you have a new proposition to be brought to market?- Have you just launched a new proposition, but it still needs attention and improvement?Look no further, call Anneke! And let's see how I can create value for your business!I’ve developed and launched several propositions. The most well known is the smart thermostat Toon by Eneco and it’s data services. In my heart I am a strategic marketeer. I’m passionate about customer needs, consumer behaviour and value creation. I help organisations built their commercial strategies by translating them into actionable propositions and projects. I get energised by achieving this together with marketing and development teams, by converting strategy into execution, by thinking and doing.What do other people say about me? Enthusiastic, go-getter, people-oriented, critical mind, optimistic, stress resistant, leader, connecting people.My specialties: strategic marketing, consumer insights, proposition development, business models, innovation & early phase marketing, market launch, b-to-b and consumer marketing, lean startup and agile innovation, translating consumer needs into new products and services, translating market developments into strategy and policy.
Listed skills include Marketing Management, Marketing, B2B, Marketing Communications, and 16 others.
