Anne Katrine Vestergaard Jensen Email and Phone Number

Leading the marketing efforts at Verne, where we deliver high-performance compute data centres in the Nordics, with a focus on sustainability. Passionate about leveraging data-driven insights to optimize strategies, build strong partnerships, and drive growth in the data centre industry.

Engaged as senior-level interim resource or consultant by B2B technology and SaaS companies targeting profitable growth, transformative change or rapid sales revenue performance improvement. Operates at executive level, providing thought leadership to senior of stakeholders while defining and driving analytics-driven strategies.

Growth-focused as a member of the commercial leadership team of this fast-scaling business that secured £MM Series B funding in 2021.♦ Paved the way for 60% revenue growth by conceiving new, scalable marketing strategy in line with Attest’s goals, with particular focus on making inroads in the US market.♦ Overhauled the marketing team accountable for £MM ARR with 12 FTE at peak. Delineated innovative new vision for team aligned with growth agenda of Attest.♦ Drove down annual marketing spend by ~50% in support of business-wide cost-cutting efforts.♦ Utilised analytics to achieve growth; instigated full-funnel reporting for lead optimisation and launched OKR / KPI frameworks for team performance.

I reported to the Chief of Staff of this Series B-funded scale-up specialising in business intelligence. Under the scope of my role, I directed and coached a global team. As a member of the executive leadership team, I influenced wider business planning.♦ Covered for CMO following exit of postholder. Provided business-critical data that facilitated C-suite decision-making, notably building report showing full funnel. ♦ Catalysed 40% of total new business revenue and generated 10,000 MQLs monthly; set strategy with synchronicity across marketing events, PPC, campaigns and Marketing Ops. ♦ Masterminded global ABM program split between new and existing customers. Introduced behavioural marketing, using Intent data to enhance lead targeting.♦ Surpassed 2022–23 revenue target by 2% in just nine months, having transformed and built out Marketing Ops function. ♦ Established global CX marketing that allowed the business to find new opportunities in new and more efficient ways.♦ Cut marketing costs by 10% with expected further 35% following comprehensive audit of marketing tool stack. ♦ Globally improved paid media performance, realising 20% uptick in leads / conversion with 40% lower CPL. ♦ Lifted MQL conversion by 10%; overhauled marketing automation platform (HubSpot) to elevate lead management and utilise 160,000 idle contacts.

This role further evidences my strength as a change agent. I was hired by the new CEO as this AI-focused Google Cloud Service Provider was targeting growth and transition. ♦ Turned marketing function into demand generation engine. Acted as partner manager for Google; proactively flagged opportunities to increase value generated by relationships.♦ Crafted GTM strategy with Google that now serves as a template for other Google Cloud Partners. Built AI platforms integrated with Google Cloud for IT transformation.♦ Contested the way Ancoris collaborated with Google; headed integrated marketing campaigns with Google, emphasising buyer’s journey, intent targeting, ABM, content and social media.♦ Rebuilt lead generation platform (HubSpot) and improved sales enablement by implementing both first-party intent tool, SalesNavigator, and extensive reporting.

I relocated to the UK headquarters after promotion, taking charge of marketing operations and campaign enablement across 11 countries. While in post, I oversaw a team of up to 30 marketers. I was subsequently asked to lead partnerships following the acquisition of Interxion by Digital Realty.♦ Influenced continued growth trajectory of company in EMEA; envisioned data-backed marketing strategy for region that took advantage of market opportunities.♦ Key orchestrator behind joint project with NVIDIA to build supercomputer offering early ChatGPT-style capabilities. Ran series of webinars with world-leading experts in AI.♦ Grew reach and revenue by conceptualising and rolling out joint GTM strategies with global partners and collaborative value propositions. ♦ Designed channel strategies to launch new products alongside the likes of Microsoft, Alibaba, NVIDIA, Google and AWS.♦ Optimised Marketing Ops function during post-merger integration of Interxion into Digital Realty platforms. Identified streamlining opportunities while removing duplication.

Headhunted, I initially worked as a marketing assistant, rising through the ranks to management level at speed. As marketing automation campaign manager, I steered marketing enablement and campaigns, initially in Nordics and then across EMEA. During tenure, I trained sales and marketing teams on ABM and social selling, and also led development cycles for Pardot and Salesforce CRM.♦ Improved marketing-attributed revenue by 118% YoY. Contributed to sales and marketing QBRs across 11 EMEA countries. ♦ Built centralised ABM and demand generation campaigns, including automated nurture programmes.♦ Acknowledged as internal go-to resource for Pardot support after qualification as Pardot specialist.

Devised social media strategies and developed campaigns for clients in the SaaS and IaaS technology sectors on behalf of this full-service PR and communications agency.