Anne Lafond Email & Phone Number

Framingham, Massachusetts, United States

Framingham, MA

Gloucester, MA

Recruitment Marketing and Client Services

Weston, MA

 Evaluate the state of the business and determine opportunity for the small business segment Research competitive situation and develop strategies to address and communicate Monster’s value proposition Liaison between internal teams to provide consistent messaging and experience for the small business market Develop sales collateral and tools to help.

Weston, MA

  Develop and nurture strategic client relationships and act as key marketing advisor to partnerships that drive over $45 million in gross annual revenue to Monster Oversight and direction on local, co-branded media marketing plans Develop innovative programs and thought leadership topics to help promote overall business objectives Plan and execute.

Weston, MA

 Responsible for all aspects of the Monster relationship with partners, including communications, creation and execution of marketing programs, performance tracking, and reporting  Provide partners with marketing strategy direction and recommendations Successful management of KPIs through media and marketing optimizations. KPIs include traffic, Cost per.

Weston, MA

 Designed and executed marketing campaigns to drive revenue and new customer acquisition Defined target audience, relevant messages and offers for campaigns Designed and implemented test programs to innovate and identify effective new programs Accountable for timely execution of campaigns leveraging shared services within budget

Wellesley, MA

 Ownership of the relationship with customers from time of subscription through renewal Responsible for optimizing the customer experience, maximizing product usage and subscriber involvement Creation and implementation of a retention marketing plan & analysis of non renewals Development of marketing materials and subscriber communication collateral.

Newton, MA

 Supported all marketing program development and execution during and after company acquisition by CNET Networks in July 2002 Responsible for the development, creation and execution of marketing acquisition and retention campaigns for over 40 partners. Campaigns included: Email marketing, Online advertising, Print advertising, Newsletters, Trade show.

Framingham, MA

 Developed & executed email strategy; tracked, and analyzed the performance of all campaigns  Implemented 20 separate email campaigns to over 4 million customers and prospects and accounting for more than $8 million in sales.  Managed the daily operations of the email and online survey programs for entire company.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Master of Business Administration

Bs, Biology

Bachelor of Science, Biology