Deputy Media Research Director
CurrentBrand & Media strategy (off and online)Media and marketing efficiency (MMM, Brand lifts, ad hoc)Paid / Owned / Earned75 brands, all markets (APAC, Europe, Middle East, USA)
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Anne-Laure Camus is listed as Marketing | Brand | Media | Digital | Ph.D Information & Communication at LVMH, based in Paris, ÎLe-De-France, France. AeroLeads shows a matched LinkedIn profile for Anne-Laure Camus.
Anne-Laure Camus previously worked as Deputy Media Research Director at Lvmh and Account Director - Brand health and performance at Gfk. Anne-Laure Camus holds Doctor Of Philosophy (Ph.D.), Information And Communication Sciences from Celsa Paris-Sorbonne.
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My expertise in marketing and communications reflects experiences in various environements I had the chance to work in: research and market intelligence institute, media agency, and top luxury advertiser. I can take an avid interest for cinder blocks, yoghourt, high jewelry, travel retail, tech, automotive and anything as long as it raises a communication challenge. From brand positioning & equity to media planning and business performance through efficiency measurement, each step of the brand strategy is highly exciting.And most of all, I really enjoy building positive teams, working hard while feeling good all together to deliver excellence.
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Paris, Fr
Brand & Media strategy (off and online)Media and marketing efficiency (MMM, Brand lifts, ad hoc)Paid / Owned / Earned75 brands, all markets (APAC, Europe, Middle East, USA)
Nuremberg, Bavaria, De
Client handlingBrand equity trackers & Image strategy (positioning, uniqueness definition)International and multicountry projects leadContent analysis and creative recommandationBusiness development, various industries (FMCG, Automotive, Services, Entertainment etc.)
London, Gb
Within Strategy Department , responsible for delivering learnings and insights about consumers, campaign efficacity and helping clients optimizing future investments.- panel (Danone, Audi, VW, SEAT, Allianz, Krys, Dell, Sony, Pichet),- insights ( H&M, Nouvelles Frontières etc.)- econometrics (Bayer, VW, SEAT)Media and brand strategyTarget & audience design Contribution to new business and revenue diversification
Paris, Île-De-France, Fr
CELSA, a school of reference in the information and communication sciencesA Graduate School within the University of Paris Sorbonne, CELSA offers degree programmes in Journalism, Communication, Marketing-Advertising, digital communication and Human Resources. - Strategic thinking- Innovation and studies- Marketing strategy- Marketing and commercial communication- Product communication and brand communication
Paris, Île-De-France, Fr
- Training projects & account management (Orange, Société Générale, Inserm, ARCES etc.)- New business- Fundraising
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Anne-Laure Camus works for LVMH.
Anne-Laure Camus is listed as Marketing | Brand | Media | Digital | Ph.D Information & Communication at LVMH.
Anne-Laure Camus is based in Paris, ÎLe-De-France, France while working with LVMH.
Anne-Laure Camus has worked for Lvmh, Gfk, Mediacom, Université Paris Iv - Sorbonne, and Celsa Entreprises.
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Anne-Laure Camus holds Doctor Of Philosophy (Ph.D.), Information And Communication Sciences from Celsa Paris-Sorbonne.
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