Anne-Laure Bajeux Email and Phone Number
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My unique talent is to design strategic and well-documented answers to multivariable problems that keep leaders awake at night.A few accomplishments:- Built the innovation portfolio of an Icelandic yogurt company and fuelled $80M of revenue growth in 6 years- Created and spearheaded a Sustainability department in a dairy company by fostering cultural change and proposing a unique strategic plan.- Accelerated revenue growth of a guacamole brand owned by Pepsico USA by +48%, by recommending shopper-led marketing plans.- Improved strategic decision making by implementing a stage gate process across 6 departments and with a training program.- And so many other topics involving consumer behavior, market research, food and nutrition trends, brand expansion, etc... all geared towards revenue or margin growth.
Ferme Du Fort
View- Website:
- lafermedufort.fr
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Ferme Du FortUnited States
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Senior Director Of Innovation And SustainabilityIcelandic Provisions Oct 2023 - Sep 2024Manhattan, New York, Us -
Director Of Innovation And SustainabilityIcelandic Provisions Mar 2023 - Oct 2023Manhattan, New York, Us
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Director Of InnovationIcelandic Provisions Jan 2020 - Mar 2023Manhattan, New York, Us
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Senior Innovation ManagerIcelandic Provisions Aug 2018 - Jan 2020Manhattan, New York, Us
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Senior Brand Manager Innovation - New PlatformsSabra Dipping Company Mar 2018 - Aug 2018White Plains, New York, Us -
Brand Manager Innovation - New PlatformsSabra Dipping Company Sep 2017 - Mar 2018White Plains, New York, Us
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Brand Manager- Salsa And GuacamoleSabra Dipping Company Nov 2015 - Sep 2017White Plains, New York, Us- Responsible for a portfolio of $68MM: with a strategic decision to prioritize Guacamole I grew the business by +48%, bringing it to #2 in market share, while maintaining the bottom line though mix management- Recommended a marketing activation switch to 100% Shopper based on marketing activation's impacts on the past 3 years and market understanding. Results of +15% velocity led to customer trust and additional distribution- Ideated, recommended and developed an innovation platform to open New occasions: concept Ready and results show strong potential to develop the category (Launch 2018)- Managed and developed an Associate Brand manager, promoted to Brand manager
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Brand Messaging ConsultingShine Global Inc Feb 2015 - Sep 2015New York, Ny, Us- Inputted on the organization’s mission statement leading to a new inspiring and effective version, validated by the board committee.-Created a Communication Guideline document, including recommendations on content and style, to improve understanding and memorization of key messages about the organization’s identity, constituents and mission - Advised on tailoring messages depending on channel and audience. Supports: website, printed documents, Facebook, Linkedin, Twitter,etc. -
Brand Manager MikadoMondelēz International Feb 2014 - Aug 2014Greater Chicago Area, Il, Us- Led the #2 cookie brand in awareness ($35MM revenues) and delivered an ambitious +6% growth target- Programed and executed the 360° activation with a new mix between TV, poster, digital, mobile, in-store & PR, that resulted in +26% revenue and +2 pp awareness - Created a 3-year European innovation pipeline, from market and consumer research to concept validation - Managed and developed an associate brand manager and a community manager, in a multicultural team -
Junior Brand Manager BelinMondelēz International Jul 2012 - Feb 2014Greater Chicago Area, Il, Us- Redefined the portfolio architecture to 4 ranges (30 SKUs) based on consumer usage. Led a major packaging redesign to bring to life the brand personality and optimize in-store visibility. - Ideated and executed 3 Innovations in 6 months, including a top winning concept tested at 98% of purchase intent. Engaged R&D, sales, trade and agency teams to deliver a bold result within a short timeframe. - Managed and Developed an associate Brand Manager
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Associate Brand Manager Petit LuMondelēz International Jul 2010 - Jul 2012Greater Chicago Area, Il, Us-Ideated and led productivity projects on pack and recipe, resulting in +3pp profitability on a $30MM revenue brand-Spearheaded a strategic sub-brand repositioning to gain convenience and desirability, in partnership with R&D, industrial and consumer insight department. -Developed brand insights based on in-depth consumer, competitor and business analysis, to support Senior brand manager in building brand marketing plans-Developed and executed multichannel consumer marketing operations to hightlight iconic value and quality superiority to a family target.
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Associate Brand Manager Laughing Cow FranceBel Oct 2009 - Jul 2010Suresnes, Île-De-France, FrIn a context of fundamental brand repositioning , and launch of prescription strategy on kids :-Led the new web platform development, including search, tracking, media plan and KPI’s -> 90 000 facebook likes 2 weeks after launch-Analyzed and reported consumer and business data (IRI) -
Associate Brand Manager ActimelDanone Feb 2009 - Aug 2009Paris, Fr-Led the digital and in-store marketing activations with close partnership with trade teams and agencies-Tracked and reported the brand performance through Ad-hoc and Nielsen panel detailed analysis -
Sales ManagerAgence Acopal Jul 2008 - Aug 2008- Phone and on-site prospection to reference Villars chocolate's out of shelf displays in Paris retailers. I validated 3 contracts and delivered 10 potential openings after 2 months prospection. - On-site negotiation and settlement of promo activation in bakery shelves
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Associate Retail ManagerCarrefour Jul 2007 - Sep 2007Massy, Île-De-France, FrManagement 30 people, stock and business monitoring -
WaitressFalls Creek Hotel - La Marina Restaurant Jun 2006 - Nov 2006
Anne-Laure Bajeux Skills
Anne-Laure Bajeux Education Details
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University Of Lille 2International Marketing -
Higher Institute Of Agriculture Of LilleEnvironment
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Lycee Sainte Marie Beaucamps-LignyGeneral Program - Major In Math
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Isa Lille
Frequently Asked Questions about Anne-Laure Bajeux
What company does Anne-Laure Bajeux work for?
Anne-Laure Bajeux works for Ferme Du Fort
What is Anne-Laure Bajeux's role at the current company?
Anne-Laure Bajeux's current role is Growth strategy | Ground up Innovation | Market exploration | Brand marketing | Executive coaching.
What is Anne-Laure Bajeux's email address?
Anne-Laure Bajeux's email address is an****@****ail.com
What is Anne-Laure Bajeux's direct phone number?
Anne-Laure Bajeux's direct phone number is +164641*****
What schools did Anne-Laure Bajeux attend?
Anne-Laure Bajeux attended University Of Lille 2, Higher Institute Of Agriculture Of Lille, Lycee Sainte Marie Beaucamps-Ligny, Isa Lille.
What are some of Anne-Laure Bajeux's interests?
Anne-Laure Bajeux has interest in Children, Skiing, Traveling, Sewing, Health, Environment, Surfing, Hiking, Playing Dodgeball And Kickball, Human Rights.
What skills is Anne-Laure Bajeux known for?
Anne-Laure Bajeux has skills like Market Analysis, Product Development, Management, Marketing, Marketing Strategy, Brand Management, Fmcg, Marketing Management, Product Marketing, Crm, Budgets, Market Research.
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