My role involves developing integrated marketing strategies for each business unit within the group which includes luxury retail with brands in watches & jewelry, leather goods & apparel, hospitality & entertainment businesses, within a total of 35 point of sales, 7 e-shops & more than 40 brands. My brands portfolio includes brands like Patek Philippe, Breguet, Audemars Piguet, Jaeger-LeCoultre, Bvlgari, Omega, Longines, Tissot, CK, Swatch, Laderach, Segafredo, Nike, Adidas, Veja and many more.• Recruited & managed a team of 14 professionals, lead cohesive intelligence & talent's engagement towards enhancing global performance.• Launched successfully 7 e-commerce platforms to answer the fast-growing demand, especially post-pandemic, bringing a parallel stream of revenue that keeps on growing exponentially. • Established the group's Loyalty Program Mobile Application --> More than 250K users acquired within 5 years.• Created 20 powerful social media accounts for the group’s main retail destinations, with a cumulative following of 7 million users.• Significantly enhanced Time Center's brand image as "The Watch Specialists" and leader in Jordan.• Lead the group's 360° marketing activities in-house with executive staff.

• Ensured a sustainable position and development of the company in its core business : imported and local wine & liquors.• Developed and implemented marketing plans for the company's brands. • Managed a team of marketing executives with the objective of leveraging available resources to achieve growth and profitability goals.• In charge of leading market surveys and competitive analysis, forecasts and campaigns evaluation.

• Set up the marcom strategy and budget for the group's brands in Egypt• Identified new strategic orientations and worked on the long range plan (LRP - 5 years projection)• Sourced reliable & competitive suppliers to support the implementation of the marcom plan• Coordinated plans & actions with our local agents & supported the retail distribution channels with tailored solutions• Advised on product mix & pricing strategy• Delivered competitive analysis & market studies

• Inaugurated the regional office in Amman & established new relations with agents in each country (Jordan, Syria, Lebanon, Yemen, Iraq, Egypt)• Sourced regional & local suppliers & worked with international teams• Built the regional communication strategy, plan & budget - mostly B2B:- Increased brand visibility & awareness- Managed large corporate events yearly in each country- Curated brands & products campaigns- Coordinated POS VM & promotions- Worked closely with design offices across the Middle-East and delivered numerous showrooms in Yemen, Jordan, Syria and Lebanon.

• Assisted Communication Manager• Organized professional events, conferences & seminars• Delivered communication tools such as brochures, flyers, invitations, etc.• Editor in Chief of the Internal Chamber's Magazine