Certified Practising Marketer and Fellow of the Australian Marketing Institute with over 20 years experience in sales and marketing for clients both nationally and internationally, from startups through to enterprise level companies. Specialising in digital transformation and online growth strategies. A data-driven, strategic and creative polymath, who develops end-to-end, seamless digital and omni-channel customer experiences that increase conversions and profitability for companies. Expertise in emerging and innovative technologies that enhance the customer’s online and mobile experience; integrated marketing strategy and marketing plans; web analytics measurement plans and data integrity audits; user journey mapping and customer insights; site optimisation including CRO testing plans and technical SEO recommendations; IA diagrams and site architecture; SEM and digital media spend audits; eCommerce platform/CRM/marketing automation solutions; content gap analysis and tactics to grow traffic, repeat visitors and conversions.