Scandi Frock offers unique Scandinavian vintage pieces to confident women who care more about sustainability and less about trends.

As Marketing Manager, I developed and implemented the annual marketing plan and budget across retail, commercial and development at Sydney’s landmark MLC Centre. Working closely with internal and external stakeholders I successfully developed and implemented a branding and wayfinding strategy for the $170 million development.

As Marketing Manager, I develop & implement the annual marketing plan and budget. I’m also responsible for the annual sales forecast and work closely with retailers to ensure their sales targets are met. Achievements:- Successfully negotiated a partnership with Vivid Sydney resulting in an increase in revenue by 10%- Maintaining steady centre traffic and revenue performance despite ongoing light rail development impacting on centre site lines & accessibility - Selected for a special project re-positioning & re-launching the new dining precinct at 480 Queen, Brisbane- Implemented an influencer program resulting in an average engagement rate of 4.3% and growth in Instagram followers by 196%

In this role I was responsible for all centre based marketing activities, focusing on driving incremental sales and generate traffic during off peak trading times. I also managed the sales performance of a team of 65 retailers. Achievements:- Delivered an annual MAT above budget for two consecutive years- Established Randwick Artisan Markets, held monthly inside Royal Randwick Shopping Centre, resulting in a centre traffic increase of 10%- Mentored a team member who went on to secure her first role in marketing at a large AMP centre- Successfully implemented the the centre Place Plan, with new seating areas, pop-up library and an in-centre art exhibition, resulting in a significant increase in the Centre’s customer satisfaction score- Established Randwick Rascals kids club, with free entertainment, delivering a lift in weekend traffic by 15%

As Marketing Manager is was responsible for all marketing activities and brand management. I worked closely with department heads and external stakeholders including creative agencies and media buyers. Achievements:- Creation of the OpenAir Cinema package, one of the hotel’s most successful packages at the time- Led the development & implementation of InterContinental Sydney’s new meetings product- Successfully changed the company’s view on how and where to advertise, implementing a cost effective & measurable online advertising plan- Took on the responsibilities of Marketing Manager for Sydney as well as Melbourne during the opening of InterContinental Melbourne the Rialto in 2008

iGrad is IHG's accelerated leadership program, giving participants a thorough understanding of hotel operations, customer service and management. Based at Crowne Plaza Coogee Beach I participated in daily activities in the hotel, including Front Office, Food & Beverage, Housekeeping and worked closely with the General Manager and Department Heads. Achievements:- Revenue Generation project discovered a potential new market: day meetings, with this new market being successfully targeted during the refurbishment of the hotel when room inventory was down and day meeting business increasing 36% YOY- My knowledge and interest in marketing was recognised and appreciated at Crowne Plaza Coogee Beach with the iGrad Board granting me special permission to focus on marketing for my iGrad program

At Hawaii Tourism I was responsible for product marketing and selling the Islands of Aloha to travel agents & wholesalers across Australia. The role also entailed event management, web design, client communication and management of educational tours to Hawaii.Achievements:- Facilitate & run educational sessions for travel agents, wholesalers and consumers- Manage & host educational tours for travel agents & wholesalers

SAS is the leading carrier in Northern Europe. I held this full time role whilst completing my Bachelor of Marketing degree. Key responsibilities included market research and business strategy development.