• Helping organisations to grow towards a data driven marketing approach by making their data available, useful and worthwhile.• Hierarchic leadership of the account managers in NL and DE (Berlin and Münich) (7fte). • Transforming the team from a support service team towards a team of professional online consultants by coaching and team development. • Consultant for clients to get the best out of their digital marketing. Close cooperation with international parties was a big part of it, like our creative agency in Los Angeles, back office in South Africa and stakeholders of (international) clients. • Responsible for the monthly financial transactions and the optimization of the complete financial process.• International work field.

• Realize Meaningful Connections for our clients with their consumers with the aid of a broad service package, off- and online.• Hierarchic leadership of a team of media professionals (7 fte).• Strategic sparring partner for marketing managers and -directors on client side and translate their marketing objectives into a successful media strategy. • Several organisations (like Grand’Italia and Vueling (Barcelona)) invited me to help them with their marketing (year)plans, which is normally shared with a media agency after the plans are final. • Several clients in my portfolio: Signify (formerly Philips Lighting), Grand’Italia, Lactalis (President and Galbani cheeses), Thalys, Vueling, Puig (parfum Paco Rabanne, Jean Paul Gaultier), PNB Paribas, Hermès, Hugo Boss, several tourist agencies. • My contribution to the agency was creating a movement towards a more ROI driven and transparent approach. • International work field.

• Main task was to bring synergy between the seven travel agencies of ANWB on activities with a mutual interest. • Develop an omnichannel strategy over all travel agencies in accordance to the ‘always connected consumer’. • Expanding CRM by connecting databases of the independent travel agencies to the database of ANWB with the cooperation of the legal department of ANWB. • Organise a combined travel event with all travel agencies (before there was an event only to showcase FOX Travel).

• Hierarchic leadership of an online marketing team (7 fte).• Part of MT Commercial Business • Set up and implementation of a result driven (omnichannel) marketing approach.• Exploit the online channel to become the main booking channel and increase online conversion. (For Themepark, Theatre (raise in tickets) and Bosrijk, Hotel (growth in stay).• Develop and implement of a new website and a new bookingtool for Park tickets.• Develop and implement Social Media, a CRM system and content marketing. • Close cooperation with colleagues in Belgium and Germany.

Marketing Manager NL/BE Center Parcs / Sunparks The Marketing Manager in this case holds a positions between marketing and sales. • Responsible for the brand health of Center Parcs and Sunparks.• Identify and initiate commercial opportunities.• Taking care of consistent brand communication.• Manage and present the portfolio of sustainability. • International work field.

• Set up a new department within Center Parcs: online marketing and Ecommerce.• Responsible for the substantial growth of the online conversion. • Development and implementation of a new bookingtool and optimization of the navigation structure of the website. • Specialty: SEA• International work field.

• Develop, perform and coordinate marketing activities, in which brand development and - guardiance had a strong focus. • Made online campaign results measurable and visible so we could stir on ROI. • National brand positioning as well as regional park communication policy. • International work field.

I worked within diverse communication disciplines like communication policy, marketing, corporate communication. I advised clients on their communication policy and helped them with the implementation. The consultancy varied from brand positioning, communication plans to (re)structure the communication structure.

Marleen Zuijderhoudt C.P.M. (Communication Project Management) is a communication consultancy agency. I worked as consultant in the field of communication plans, brand design and - monitoring, develop and implementation of communication means, organisation of events, maintaining press contact and PR.