Anne Nilsson Email & Phone Number

Gothenburg, Se

Borås, Västra Götaland, Sverige

Fristads create outstanding workwear solutions that bring out the best of professionals, so they can keep on building the world, over and over again. With a experience of more than 90 years, we understand the needs of the working professional better than anyone. We deliver functional, durable and safe workwear designed to keep you comfortable and at your best in any situation.My responsibility is to develop our sustainability strategy and our positioning of Fristads and Kansas as the primary workwear brands among users as well as dealers. The work includes to set the commercial plans as well as to develop strategic directions and tactical plans for Sustainability, Brand, PR, and Communication. As responsible for our digital sales channels, focus is the constant development of sales as well as development into new markets. To my help I have a great team consisting of managers, specialist and coordinators located in several different locations and countries.

Göteborg, Västra Götaland, Sverige

Hultafors Group provides a portfolio of leading brands that keep driven professional users at the forefront in terms of functionality, safety and overall productivity. Hultafors Group aim to be the first hand choice for professional users and the preferred partner among customers.Hultafors Group consists of the brands Snickers Workwear, Hultafors, Solid Gear, Toe Guard, Dunderdon, Hellberg, Johnson and Wibe Ladders. Together they form a unique product family for professional craftsmen.In my work as global marketing director I was the overall responsible for the marketing within the group. I had 10 personnel working with me within branding, retail development, web, e-commerce, social media, project management and graphic design as well as 15 indirect marketing coordinators. My focus was to develop the digital channels, e-commerce as well as retail offer. The annual turnover has during the years 2014-2019 increased from 1400M SEK to about 2900M SEK.

Borås, Västra Götaland, Sverige

Craft is an international sport clothing brand with agents and distributors on 39 markets. The collection consists of products with high quality within baselayer, midlayer, run, bike, cross- country skiing and alpine skiing. The visions is to boost the sport experience and we develop our clothes together with the world’s best athletes. My job included the leadership of the international marketing department with budget and projects as well as strategies, campaigns, production planning, internal and external communication. The international marketing department created standards for all the markets. I was managing an international marketing team of 6 persons and also 10 country marketing coordinators. During the year 2008-2014 we grow from about 600M SEK to 900M SEK.

Göteborg, Västra Götaland, Sverige

Brand Store is a company within the fashion industry with several concepts included in the Gothenburg area; Intersport, Esprit, Mexx, Guppi, She Shop and RBL. All brands have the same owner structure and therefore common personnel for marketing and finance. The work included the responsibility of the local advertising in regards to planning, contacts with partners and execution of activities. The position also managed the communication of marketing activities and other store activities.

Sydney, New South Wales, Australien

Financial Partners is a full service finance company with focus on financial advice, real estate and lending service. The head office is placed in Sydney but the company also has offices is Melbourne, Perth and Brisbane.The position had the general responsibility of the company marketing activities and to develop strategies for the marketing and communication. The daily work also included the coordination of campaigns, events and advertising .

Master, Marketing

Bachelor, Management