Laser-focused on revolutionizing digital marketing within the Senior Living & Care industry. Leveraging an unparalleled specialization in senior-sector marketing, my agency navigates the unique digital landscapes to connect senior communities with the care and living solutions that suit them best. In an industry often overlooked by generic marketing strategies, we provide a rare blend of empathy, understanding, and state-of-the-art digital marketing prowess. ------------------------------------------------->Some things that I'm proud of:🤜 Designed the first Monitoring & Evaluation system for ARV therapy, rolled out through the entire KZN province in South Africa🤜 Created an HIV vaccination database that was installed at Harvard Medical School🤜 Created an accounting database for SMEs, later converted into SMEasy🤜 Lived and worked in Hong Kong for 3 years where my appreciation for cultural variety grew🤜 Wrote and recorded two music albums🤜 Founded START HERE Marketing Academy mentorship🤜 Started my first business in 2003, and have since started three more🤜 Spoken at marketing events, education events, schools, churches, and business functions🤜 I have been learning a language every day for 1400 days and countingSome of the digital marketing wins:💥 Tripled the revenue of a D2C e-commerce brand by deploying a new conversion-optimized website, re-branding the company, launching organic social media initiatives (like contests, brand-consistent posting, active engagement, ambassador and referral programs), and running strategic Meta (Facebook & Instagram) advertising, Google Ads, Pinterest Ads, and Twitter Ads.💥 Beat the industry average of C$550 per lead in the senior living industry - in a 20-day window with $3,600 in ad spend, generated 36 form fills and 14 phone calls at an average cost per lead of C$72 (during COVID!)💥 Beat the industry average in the SAAS space (C$450 per lead) for an international brand, generating 254 leads (form fills), not to mention phone calls for an average cost per lead of C$110, enabling them to scale their marketing initiatives.💥 Developed and mentored a multi-functional marketing team of remote workers who delivered exceptional results for our clients.