Anneli Rispens Email and Phone Number
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Ready to Transform from Social Media Manager to Strategic Leader?Feeling buried under endless posts, campaigns, and approvals? Wondering how to align your work with actual business goals?I get it—because I’ve been there.After nearly 20 years in social media, working with brands like Heineken, Philips, Nestlé, and Volkswagen, I’ve seen firsthand:👉 Teams stuck in reactive mode.👉 Strategies treated as afterthoughts.👉 Social media undervalued as "just another channel."💡 Here’s what I know:The future of social media is leadership.Hi, I’m Anneli 👋Most people know me as the founder of Social Frontiers, where I help corporate social media professionals step into strategic leadership roles—and drive real business results.Over the past two decades, I’ve led transformative social media strategies for global powerhouses.Here’s what they’ve said:"Anneli is the ultimate social media authority. Her guidance is clear, impactful, and tailored to senior management needs."– Magdalena Manevska, Global Social Media Director, PhilipsNow, I’m on a mission to elevate the role of social media in every organisation. Because this industry doesn’t just need managers. It needs leaders.How We Can Work Together:1️⃣ 1:1 Strategic Consultancy – Tailored advice to tackle your toughest challenges.2️⃣ Social Media Strategy Sprint™ – Get clarity and focus, fast.3️⃣ Leadership Ladder™ Program – Build the skills to lead your team and organization.4️⃣ Speaking Engagements – Bring me to your stage, podcast, or panel.The world needs strategic social media leaders.This is your sign to step up.Ready to lead? Let’s talk. 📩 Send me a DM. 📞 Book your Discovery Call: https://calendly.com/socialfrontiers/discovery-callThank you for reading up until here 🙏. I can't wait to meet you.
Social Frontiers
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Founder And Strategy DirectorSocial FrontiersAmsterdam, Nh, Nl -
Founder And CeoSocial Frontiers Jul 2024 - PresentSocial Frontiers is a transformative platform designed for social media professionals ready to elevate from operational roles to strategic leaders. We offer specialised training, strategic resources, and an empowering community to help you lead your brand's social media with confidence and creativity. -
Global Digital Community DirectorNestlé Jul 2023 - Jun 2024Vevey, ChI lead the strategic integration of community building and engagement for one of Nestlé's Strategic Business Units.Combining my expertise in community dynamics with a data-driven approach, I developed a strategy that enhances brand awareness and audience engagement. I conducted a global social media audit, created a comprehensive community building, creator marketing and social media strategy, and set up pilots across multiple regions. My work has strengthened Nestlé's community capabilities and aligned with their business objectives.Key Deliverables: • Global Social Media Ecosystem and Maturity Audit• Global Social Media Playbook• Global Creator Marketing Playbook• Global Community Building Strategy• Community Partnership Landscape Audit• Community Pilot Setup across multiple Zones -
Global Social Media Strategy DirectorAsml Sep 2022 - Jun 2024Veldhoven, NlI lead the optimisation of the global social media operation for ASML, the global market leader in the semi-conductor industry. I developed the Global Social Media Playbook and Influencer Marketing Strategy. I led business cases for Sprinklr and GWI. I supported the Global Head of Brand and Digital in optimizing ASML's Social Media Operating Model.Key Deliverables: • Global Social Media Ecosystem and Maturity Audit• Global Social Media Playbook• Influencer Marketing Strategy• Operational Blueprint and Standard Operating Procedures (SOPs)• Business Cases for Sprinklr and GWI -
Management ConsultantSo Me Mc Jun 2020 - Jun 2024Amstelveen, Nederland, NlI established the first consultancy for brands aiming to lead in culture, content, and communities.Achievements:• Supported top brands like Philips, ASML and Nestlé. • Collaborated with agencies such as DDB, 180 Amsterdam, and Rōnin Amsterdam.• Specialised in setting up and optimising complex global social media operations.Impact:• Helped clients uncover untapped potential and drive growth.• Provided expertise in social media, content, and community management.Unapologetically pioneering in social media excellence and brand growth. -
ShareholderThe Freelance Qommunity Jun 2022 - Jan 2024Amsterdam, North Holland, NlIk heb geïnvesteerd in The Freelance Qommunity. Het platform dat freelancers helpt met netwerk, kennis en klussen. We zijn een collectief van ondernemers en helpen elkaar, zodat we in alle vrijheid kunnen (samen)werken. -
CmoThe Freelance Qommunity Aug 2022 - Mar 2023Amsterdam, North Holland, NlAls freelance CMO was ik verantwoordelijk voor het opzetten van het Marketingplan, Churn Strategie, Member-get-Member Strategie en KPI framework. Qommunity's missie is om van freelancen het leukste beroep van de wereld te maken. Daarom hebben we een online platform gebouwd waar we freelancers helpen met co-work plekken, kennis, klussen, verzekeringen en het belangrijkste: échte freelance Qollega's. -
Global Social Media Strategy DirectorPhilips Jan 2021 - Dec 2021Amsterdam, Noord-Holland, NlWorking directly under the Global Head of Brand, helping Philips build a strong social media brand ecosystem. Working in close collaboration with the rest of the global Brand team, other internal teams, external partners, and agencies. Responsible for developing and executing strategies that bring consistency to the social media brand ecosystem and increase community engagement.Key Deliverables: • Global Social Media Audit• Implementation of the Brand Strength framework across the Social Media Ecosystem• Setup of the Global Social Media Chapter (Agile)• Global Community Management Pilot and Playbook -
Global Social & Influencer StrategistBody&Fit Sep 2020 - Jan 2021Amsterdam, North Holland, NlOver the course of 5 months, I optimised the global social media & influencer strategy and operation, laying the foundations on which the current and future team can build.Working in tandem with the Global Head of Brand and in close collaboration with internal departments (primarily Brand, Performance and Customer Service). Key Deliverables: • Global Social Media Ecosystem Audit • Social Media Strategy• Influencer Marketing Strategy• Global Social Media RFP for new Social Media (Wilderness, now Havas) and Influencer agency (TheCirqle)• Create Business Case Micro Ambassador Platform (Brandbassador)• Support Headhunting for permanent replacement -
Director Of Content & Social Media (Emea)Ddb Jul 2016 - Jun 2020New York, Ny, UsI drove new business and development across the EMEA region, supporting key clients like Volkswagen, SEAT, Royal Canin, Heineken, and McDonald’s.Achievements and Impact:• Enhanced content and social media performance for global clients.• Worked across Tribal Worldwide & DDB EMEA offices to maintain high-quality social services.• Leveraged best practices into scalable solutions to meet client needs and market demands.• Set up centralised Global Social Operating Systems (Social Brand Hubs).• Guided decentralised global brands like SEAT, Heineken, and McDonald’s to a consistent global social presence.• Created and hosted the annual Social Media Summit for all EMEA marketsElevating DDB's social capabilities and delivering strategic, tactical, and operational excellence. -
Project Director Ddb Worldwide - Workplace By FacebookDdb Jan 2017 - Dec 2018New York, Ny, UsManaging the implementation and adoption of DDB's first-ever social enterprise network, Workplace by Facebook, across 10,000 employees. Acting as Project Lead and platform owner for the DDB network and main point of contact for executive- and senior leadership and local Workplace champions. Workplace is a mobile-first social enterprise network that connects our creative collective, to work better together regardless of time, geography and hierarchy. -
Social Strategy Director / Manager Content & Community (Ddb & Tribal Amsterdam, Now Ddb Unlimited)Ddb Feb 2013 - Sep 2016New York, Ny, UsDDB & Tribal Worldwide, Amsterdam is a strategic hub creating innovative marketing and communication campaigns for clients such as Heineken, adidas, Volkswagen, McDonald’s, Royal Canin and KLM Royal Dutch Airlines. As head of the Content & Community department I manage a team of ten content & community planners, am responsible for the development of the departments’ services and the consolidation of relationships with future and existing clients of the agency. I'm in the lead of all social projects for clients like Heineken (Global), McDonald's (Global and NL), Vodafone (NL), ING (NL), Esso (NL and BE). I am specialized in centralizing complex global and local operations and have developed Social Playbooks for both Heineken and McDonald's that are used by their global and local teams to set up and execute their social activities. On a daily basis I help companies leverage social storytelling on digital platforms to contribute brand & business objectives. I'm also responsible for the social crisis communication for both Heineken (global) Esso (BeNeLux) and McDonald’s (NL). -
Pitch Startup Competition JuryWeb Summit Oct 2019 - Nov 2019Dublin , County Dublin, Ie -
Social & Influencer Lions JuryCannes Lions International Festival Of Creativity Apr 2019 - Jun 2019London, Gb -
Effective Content Strategy JuryWarc May 2017 - Jun 2017London, Greater London, Gb -
Social Media Jury (Chairwoman)Spinawards Mar 2017 - Apr 2017Amsterdam, Nl -
Co Founder - Marketing PartnerWingme Feb 2014 - Sep 2016Hilversum, NlWe came, saw, and unfortunately didn't conquer. But we had lots of fun along the way and when you learn, you never fial. Wingme was a mobile casual dating app that helps you find better matches with the help of your friends. Within the Wingme team I was responsible for marketing and PR. -
Social ExpertEmerce 2012 - 2015Haarlem, Nederland, NlEmerce is The Netherlands leading online business, media and marketing magazine. I am one of the authors of Emerce Social Topic. I publish about social- and digital strategy. -
BloggerMarketingfacts 2011 - 2014Woerden, NlMarketingfacts is one of The Netherlands leading marketing blogs. I frequently published articles about social- and digital strategy, marketing and conferences. -
Social ExpertBnr Nieuwsradio Aug 2012 - Feb 2013Amsterdam, Nederland, NlFor 6 months I wrote a column and was a weekly recurring expert on the talk show "Zakendoen met" for Business News Radio. My role was to identify social media trends that could be of interest and use for the listeners. -
Social Strategy PlannerKrem May 2011 - Feb 2013KREM helps organizations to discover the strength of the social web and to utilize it successfully. As a social strategy planner at KREM I was responsible for developing and supervising the implementation of KREM’s strategic products. As a senior consultant I played an important part in the sales proces. Together with my clients I set objectives, perform target group analysis, developed a social plan for the implementation, organization and activation of social. Often this was part of a multi channel strategy and that fits the customer journey and touchpoints. I worked closely with both internal and external stakeholders and was responsible for setting up social media hubs within several large Dutch corporates. Together with our business analyst I set up KPI and accountability reporting and adjust the strategy according to the outcomes.Clients: Dutch Railways, ASML, CZ, ’s Heeren Loo, PON.
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ConsultantMr.Harder Apr 2010 - Apr 2011Amsterdam, NlMr.Harder is a trendwatching and strategy agency for new media that specilizes in trendpresentations and strategic consultancy. I was responsible for the creation and execution of our digital learning module on social media, brand and identity management, and community driven innovation. I also was responsible for the strategy planning for several clients, hosted webinars and wrote several articles for online blogs about social media trends. Clients: VVV Netherlands, Modefabriek, Museum Jan Cunen, Van den Assem, vanHaren, Waternet. -
Community Management Expert & Social Business ConsultantFreelance Aug 2009 - Apr 2010For six months I coached companies in adapting to the shift in changing stakeholder communication. I helped them understand the effects of social media for their brand and business and helped them deal with the challenges they were facing as a result.
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Community ManagerFavela Fabric Apr 2008 - Apr 2010Amsterdam, North Holland, NlFavela Fabric (now incorporated in Newcraft) was a co creation consultancy firm. Favela Fabric was one of the pioneers of community driven innovation. We helped companies accelerate change and innovation by tapping into the collective wisdom of their critical audiences.As a community manager at Favela Fabric my focus was on consultancy, moderation, brand communication, editing, copy writing and analysis of online dialogue.I have coached and trained several companies in teaching them how to engage in a meaningful online dialogue with their customers or employees.Clients: AEGON, Blinck, City The Hague, KLM, XS4ALL, Schiphol. -
Production Assistant (Internship)Cccp.Tv Sep 2005 - Jan 2006CCCP specializes in remarkable ideas. Whether its for TV-shows, advertising campaigns or corporate films.During my internship at CCCP.tv I worked as a production/research assistant at the Vara TV-program `De Wereld Draait Door' (translates as `The World is Going Mad' or `The world keeps turning'. This award winning daily talk show focuses on today's headlines. Guests range from media personality's to politicians and artists.
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Promotor, Direct MarketingHotnetworkz May 2003 - Nov 2005Hotnetworkz is a full service marketing agency. Specialized in promotion and sampling, photo marketing and direct sales.As a promoter I worked in direct sales (team captain), photo marketing (team captain) and event marketing. At Hotnetworkz I was responsible for a team of 4 students. My job was to enthusethe team to reach our daily sales targets.
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Board MemberStudent Association Mercurius Sep 2004 - Sep 2005Between the Bachelor and Master years of my studies I worked as a board member for Mercurius, the Student Association of Communicational Science at Amsterdam University. My tasks as a general member of the board were to gain acquisition and organize social activities. During this period of one year I also founded a national Student Association for Communication Studies named Commbined. As a president and founder of this association I was responsible for the general leadership and accountable for it's organization.
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Young CreativesEndemol 2005 - 2005Contest for a position as creative at Endemol by pitching television formats. One of the 5 selected finalists.
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Summer SchoolMedia Academie 2005 - 2005Summer school at Media Academy Hilversum. Three week workshop for young creative media talent. Creating, producing and pitching new television format.
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ResearcherMillward Brown 2001 - 2003London , CoMillward Brown is one of the world's leading research companies.As a market researcher my job was to take questionnaires forhouseholds as well as business-to-business research. At bothlevels I reached the highest market researcher status (p-status)
Anneli Rispens Skills
Anneli Rispens Education Details
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University Of AmsterdamCommunicational Science
Frequently Asked Questions about Anneli Rispens
What company does Anneli Rispens work for?
Anneli Rispens works for Social Frontiers
What is Anneli Rispens's role at the current company?
Anneli Rispens's current role is Founder and Strategy Director.
What is Anneli Rispens's email address?
Anneli Rispens's email address is an****@****ddb.com
What is Anneli Rispens's direct phone number?
Anneli Rispens's direct phone number is +312040*****
What schools did Anneli Rispens attend?
Anneli Rispens attended University Of Amsterdam.
What are some of Anneli Rispens's interests?
Anneli Rispens has interest in Amsterdam, Social Media, Ted Talks, Social Networks (Online), Foursquare, Webcare, Tim Ferriss (Author), Social Business, Facebook Places, Facebook.
What skills is Anneli Rispens known for?
Anneli Rispens has skills like Social Media, Online Marketing, Social Media Marketing, Digital Strategy, New Media, Blogging, Community Management, Social Networking, Online Advertising, Social Business, Marketing Strategy, Unicorn.
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