Anneli Rispens Email & Phone Number

Amsterdam, Nh, Nl

Social Frontiers is a transformative platform designed for social media professionals ready to elevate from operational roles to strategic leaders. We offer specialised training, strategic resources, and an empowering community to help you lead your brand's social media with confidence and creativity.

Vevey, Ch

I lead the strategic integration of community building and engagement for one of Nestlé's Strategic Business Units.Combining my expertise in community dynamics with a data-driven approach, I developed a strategy that enhances brand awareness and audience engagement. I conducted a global social media audit, created a comprehensive community building, creator marketing and social media strategy, and set up pilots across multiple regions. My work has strengthened Nestlé's community capabilities and aligned with their business objectives.Key Deliverables: • Global Social Media Ecosystem and Maturity Audit• Global Social Media Playbook• Global Creator Marketing Playbook• Global Community Building Strategy• Community Partnership Landscape Audit• Community Pilot Setup across multiple Zones

Veldhoven, Nl

I lead the optimisation of the global social media operation for ASML, the global market leader in the semi-conductor industry. I developed the Global Social Media Playbook and Influencer Marketing Strategy. I led business cases for Sprinklr and GWI. I supported the Global Head of Brand and Digital in optimizing ASML's Social Media Operating Model.Key Deliverables: • Global Social Media Ecosystem and Maturity Audit• Global Social Media Playbook• Influencer Marketing Strategy• Operational Blueprint and Standard Operating Procedures (SOPs)• Business Cases for Sprinklr and GWI

Amstelveen, Nederland, Nl

I established the first consultancy for brands aiming to lead in culture, content, and communities.Achievements:• Supported top brands like Philips, ASML and Nestlé. • Collaborated with agencies such as DDB, 180 Amsterdam, and Rōnin Amsterdam.• Specialised in setting up and optimising complex global social media operations.Impact:• Helped clients uncover untapped potential and drive growth.• Provided expertise in social media, content, and community management.Unapologetically pioneering in social media excellence and brand growth.

Amsterdam, North Holland, Nl

Ik heb geïnvesteerd in The Freelance Qommunity. Het platform dat freelancers helpt met netwerk, kennis en klussen. We zijn een collectief van ondernemers en helpen elkaar, zodat we in alle vrijheid kunnen (samen)werken.

Amsterdam, North Holland, Nl

Als freelance CMO was ik verantwoordelijk voor het opzetten van het Marketingplan, Churn Strategie, Member-get-Member Strategie en KPI framework. Qommunity's missie is om van freelancen het leukste beroep van de wereld te maken. Daarom hebben we een online platform gebouwd waar we freelancers helpen met co-work plekken, kennis, klussen, verzekeringen en het belangrijkste: échte freelance Qollega's.

Amsterdam, Noord-Holland, Nl

Working directly under the Global Head of Brand, helping Philips build a strong social media brand ecosystem. Working in close collaboration with the rest of the global Brand team, other internal teams, external partners, and agencies. Responsible for developing and executing strategies that bring consistency to the social media brand ecosystem and increase community engagement.Key Deliverables: • Global Social Media Audit• Implementation of the Brand Strength framework across the Social Media Ecosystem• Setup of the Global Social Media Chapter (Agile)• Global Community Management Pilot and Playbook

Amsterdam, North Holland, Nl

Over the course of 5 months, I optimised the global social media & influencer strategy and operation, laying the foundations on which the current and future team can build.Working in tandem with the Global Head of Brand and in close collaboration with internal departments (primarily Brand, Performance and Customer Service). Key Deliverables: • Global Social Media Ecosystem Audit • Social Media Strategy• Influencer Marketing Strategy• Global Social Media RFP for new Social Media (Wilderness, now Havas) and Influencer agency (TheCirqle)• Create Business Case Micro Ambassador Platform (Brandbassador)• Support Headhunting for permanent replacement

New York, Ny, Us

I drove new business and development across the EMEA region, supporting key clients like Volkswagen, SEAT, Royal Canin, Heineken, and McDonald’s.Achievements and Impact:• Enhanced content and social media performance for global clients.• Worked across Tribal Worldwide & DDB EMEA offices to maintain high-quality social services.• Leveraged best practices into scalable solutions to meet client needs and market demands.• Set up centralised Global Social Operating Systems (Social Brand Hubs).• Guided decentralised global brands like SEAT, Heineken, and McDonald’s to a consistent global social presence.• Created and hosted the annual Social Media Summit for all EMEA marketsElevating DDB's social capabilities and delivering strategic, tactical, and operational excellence.

New York, Ny, Us

Managing the implementation and adoption of DDB's first-ever social enterprise network, Workplace by Facebook, across 10,000 employees. Acting as Project Lead and platform owner for the DDB network and main point of contact for executive- and senior leadership and local Workplace champions. Workplace is a mobile-first social enterprise network that connects our creative collective, to work better together regardless of time, geography and hierarchy.

New York, Ny, Us

DDB & Tribal Worldwide, Amsterdam is a strategic hub creating innovative marketing and communication campaigns for clients such as Heineken, adidas, Volkswagen, McDonald’s, Royal Canin and KLM Royal Dutch Airlines. As head of the Content & Community department I manage a team of ten content & community planners, am responsible for the development of the departments’ services and the consolidation of relationships with future and existing clients of the agency. I'm in the lead of all social projects for clients like Heineken (Global), McDonald's (Global and NL), Vodafone (NL), ING (NL), Esso (NL and BE). I am specialized in centralizing complex global and local operations and have developed Social Playbooks for both Heineken and McDonald's that are used by their global and local teams to set up and execute their social activities. On a daily basis I help companies leverage social storytelling on digital platforms to contribute brand & business objectives. I'm also responsible for the social crisis communication for both Heineken (global) Esso (BeNeLux) and McDonald’s (NL).

Dublin , County Dublin, Ie

London, Gb

London, Greater London, Gb

Amsterdam, Nl

Hilversum, Nl

We came, saw, and unfortunately didn't conquer. But we had lots of fun along the way and when you learn, you never fial. Wingme was a mobile casual dating app that helps you find better matches with the help of your friends. Within the Wingme team I was responsible for marketing and PR.

Haarlem, Nederland, Nl

Emerce is The Netherlands leading online business, media and marketing magazine. I am one of the authors of Emerce Social Topic. I publish about social- and digital strategy.

Woerden, Nl

Marketingfacts is one of The Netherlands leading marketing blogs. I frequently published articles about social- and digital strategy, marketing and conferences.

Amsterdam, Nederland, Nl

For 6 months I wrote a column and was a weekly recurring expert on the talk show "Zakendoen met" for Business News Radio. My role was to identify social media trends that could be of interest and use for the listeners.

KREM helps organizations to discover the strength of the social web and to utilize it successfully. As a social strategy planner at KREM I was responsible for developing and supervising the implementation of KREM’s strategic products. As a senior consultant I played an important part in the sales proces. Together with my clients I set objectives, perform target group analysis, developed a social plan for the implementation, organization and activation of social. Often this was part of a multi channel strategy and that fits the customer journey and touchpoints. I worked closely with both internal and external stakeholders and was responsible for setting up social media hubs within several large Dutch corporates. Together with our business analyst I set up KPI and accountability reporting and adjust the strategy according to the outcomes.Clients: Dutch Railways, ASML, CZ, ’s Heeren Loo, PON.

Amsterdam, Nl

Mr.Harder is a trendwatching and strategy agency for new media that specilizes in trendpresentations and strategic consultancy. I was responsible for the creation and execution of our digital learning module on social media, brand and identity management, and community driven innovation. I also was responsible for the strategy planning for several clients, hosted webinars and wrote several articles for online blogs about social media trends. Clients: VVV Netherlands, Modefabriek, Museum Jan Cunen, Van den Assem, vanHaren, Waternet.

For six months I coached companies in adapting to the shift in changing stakeholder communication. I helped them understand the effects of social media for their brand and business and helped them deal with the challenges they were facing as a result.

Amsterdam, North Holland, Nl

Favela Fabric (now incorporated in Newcraft) was a co creation consultancy firm. Favela Fabric was one of the pioneers of community driven innovation. We helped companies accelerate change and innovation by tapping into the collective wisdom of their critical audiences.As a community manager at Favela Fabric my focus was on consultancy, moderation, brand communication, editing, copy writing and analysis of online dialogue.I have coached and trained several companies in teaching them how to engage in a meaningful online dialogue with their customers or employees.Clients: AEGON, Blinck, City The Hague, KLM, XS4ALL, Schiphol.

CCCP specializes in remarkable ideas. Whether its for TV-shows, advertising campaigns or corporate films.During my internship at CCCP.tv I worked as a production/research assistant at the Vara TV-program `De Wereld Draait Door' (translates as `The World is Going Mad' or `The world keeps turning'. This award winning daily talk show focuses on today's headlines. Guests range from media personality's to politicians and artists.

Hotnetworkz is a full service marketing agency. Specialized in promotion and sampling, photo marketing and direct sales.As a promoter I worked in direct sales (team captain), photo marketing (team captain) and event marketing. At Hotnetworkz I was responsible for a team of 4 students. My job was to enthusethe team to reach our daily sales targets.

Between the Bachelor and Master years of my studies I worked as a board member for Mercurius, the Student Association of Communicational Science at Amsterdam University. My tasks as a general member of the board were to gain acquisition and organize social activities. During this period of one year I also founded a national Student Association for Communication Studies named Commbined. As a president and founder of this association I was responsible for the general leadership and accountable for it's organization.

Contest for a position as creative at Endemol by pitching television formats. One of the 5 selected finalists.

Summer school at Media Academy Hilversum. Three week workshop for young creative media talent. Creating, producing and pitching new television format.

London , Co

Millward Brown is one of the world's leading research companies.As a market researcher my job was to take questionnaires forhouseholds as well as business-to-business research. At bothlevels I reached the highest market researcher status (p-status)