Anne Luhtala-Deimel Email & Phone Number

Helsinki, FI

Responsibility of leading Lantmännen Agro's direct sales team and e-commerce.

Responsibility of leading Lantmännen Agro's direct sales team. During first two year at Lantmännen I have renewed i.a. the customer relationship management model, sales operating model and sales management model.In addition, under my leadership, we have created a new CLM tool as well as adjusted a sales operating model in connection with the implementation.

I was on childcare leave.

Finland's commercial team leader.As the Sales Manager I was responsible of Retail and HoReCa business in Finland. Strategy work, product development and branding the products, marketing activities, sales activities, tenders, customer relations, business planning, budgeting, forecasting, pricing, profit/loss, process development etc. was my main tasks and.

(Deli and service products, concept development)P/L responsibility of Deli business in Finland. This responsibility included all operational matters as well as strategy formation and market activity plan. Responsibility of integrating the Swedish Ridderheims Delikatesser to Atria Finland's operations and to start business operations in Finland.

Responsibility of leading Atria Finland's retail and food service sales teams. Developing and leading both field sales team’s in Atria, creating new sales processes and implementing new sales tools. Responsibility of Atria Finland's shops and operational responsibility of Atria's merchandisers, Atria Mestari –concept.

Business responsibility of all main retail customers at Pajuniemi, including turnover, volume and P/L. In charge of strategic partnership and customer development work. Supervising merchandiser and planning marketing materials and operations.

Executive Mba, Service Excellence Focus In Service Management In The B2B And B2C-Markets

Bachelor Of Hospitality Management