Marketing communications executive with a proven track record developing and executing effective strategic plans that drive results, protect organizational reputation, and advance the brand. Successes include leading major re-branding efforts that have increased sales; garnering prominent media placements to increase awareness and support the introduction of new products--resulting in millions of dollars of advertising equivalency; successfully navigating complex crisis issues that improved organizational reputation and helped avoid costly legal proceedings; and leveraging digital strategies that built strong brand awareness and created above-average engagement with key stakeholders.Honored with awards for a variety of marketing communications campaigns, including a Platinum Adrian award from the Hospitality Sales and Marketing Association International (HSMAI). Recognized as one of Maryland’s Top 100 Women, Top Woman in Travel and Tourism Leadership by Women in Travel and Tourism International, and twice named by PR News as a Top Woman in PR.
Listed skills include Marketing Communications, Strategic Communications, Media Relations, Marketing Strategy, and 33 others.
