Annemarie De Graaf Email & Phone Number

Amsterdam, NH, NL

Apeldoorn, Gelderland, Nederland

A key central role in the development of the Marketing Calender, and content strategy. Leading the content team in creation of content for owned and paid channels (digital, instore, print)Overseeing 3 FTE: 2 Content Marketeers and 1 Content Producer, which I covered myself for a couple of months).Highlights:- Implemented new Content Strategy and on boarded.

Developing marketing campaigns. Campaign concept and concept for paid channels (online video, display, social: Meta, TikTok, Pinterest, SnapChat, X) to achieve commercial business goals. Creative concept, media strategy, production and evaluation with the creative agency and media agency.Highlights/delivered campaigns:- WK voetbal: Spaar nu bij Plus voor.

Remote

A key central role in the development and implementation of the social channel strategy and social media strategy. Leading the copy team in creation and translation of copy for website, e-mail and print for all European countries. Overseeing 4 FTE: 1 social media specialist and 3 copywriters.Highlights:- Delivered the Social media Channel strategy.

Amersfoort, Utrecht, Nederland

• Embedded the startup U GO Vitamin&Protein shot in the operating company of FrieslandCampina CDNL.
• Proved U GO Business model for Dutch market.
• Delivered growth sales of U GO. Provided trade story to the sales team, ensured perfect store execution and engaged the customers.
• Delivered Marketing plan and built the brand with campaigns and activations. Strategy and execution for content, social and influencer marketing.
• Delivered consumer tests and marketing research for growth other markets.
• Managed stock in the supply chain and ensured ‘no waste’.

Amersfoort

• Responsible for all digital brand activations, UX, UI and performance of websites for the brands Optimel, Campina, Chocomel, Mona, Friesche Vlag, Vifit and Milner (from idea to reports)
• Responsible for activation program Eurosparen and all penetration tools (e.g. cashback, win deals, geo fencing), including development of innovations, based on tests, data, and reports and leading the agency.
• Delivering and managing the year calender and coordinating and briefing the activations with involved agencies and brand managers using a fluent way of working.
• Project manager for implementation of Digital Asset Management system (DAM) Bynder within the Marketing department.
• Delivering use cases for content personalization with DMP relay42. On boarded a second website agency in this process.

Amersfoort

• Delivered communication strategy and execution of communication to the 19.000 member dairy farmers of the cooperative FrieslandCampina
• Delivered and managed a content year calender and coordinated and created effective content.
• Achieved communication objectives for themes such as meadow grazing (81% farms let cows graze in 2020, goal achieved), milk logistics and crisis communication.
• Delivered an internal ‘casting agency’ to connect colleages within FrieslandCampina (e.g. marketeers, sales managers) with farmers to help them connect the world of the farmer with consumers, stakeholders and clients.

Amersfoort

• Delivered digital content strategy for Melkweb, the online portal for the 19.000 member dairy farmers of the Cooperative FrieslandCampina
• Managing content on the website and took care of optimal UX and UI.
• Setting objectives and KPI’s, measuring with Google Analytics and fact based anticipation for improvement.

Amsterdam

Writing a weekly human interest column about weight loss and healthy living.

Haarlem Area, Netherlands

• Delivered growth in community registrations and conversion of paid weight loss subscriptions.
• Content marketing, community management, influencing and content creation (web text and images, facebook content and youtube video’s)
• Published a weight loss book ‘Afvallen met Anne’ (2 editions)
• Delivered PR activations in collaboration with media organizations (news papers, online news media, tv programs).
• Delivered campaigns on the platform for advertisers.

• The preparation and set up of ZM Magazine with articles, photography and advertisements.
• Writing articles for the magazines based on scientific articles and/or interviews.
• Managing the websites and sending e-mail letters.

Nima B, Digital Marketing

Bsc, Nutritions & Diëtetics