Annemarie Lorenzini Email & Phone Number

The Woodlands, Texas, United States

A brand focusing on holistic education within the lash and beauty industry. Living my mission, “Explore to Grow” by sharing my best information openly- without reservation. Over 1,300 lash artists trained.• Consults with brands on confidential product development, quality control, and educational projects. Projects include: Creating testing, quality, and trainer SOPs; Testing new products; Creating educational materials; Discussing international expansion; Speaking engagements and lash competition judging; and Educator evaluations.• Trains lash artists on a variety of courses including Classic Framework, Volume Framework, and Business Development.• Supports salons and individual artists through continuing mentorship and support programs. Customizes mentorship programs based off one’s own unique goals, visions, and ambitions.o “Mentorships are truly unique. I am usually requested when things are not going as planned. I am humbled to help turn weakening businesses around. Seeing a salon or stylist go from surviving to thriving is special. To be a part of their journey is a huge honor and is not something I take lightly”.

The Woodlands, Tx

A beauty studio, specializing in lash and brow rehabilitation, eyelash extensions, lash lifts, and brow shaping services.

Spring, Texas

Utilized subject matter expert skill set to create educational materials through scripting, presentations, videos, training programs, and manuals. Created new, innovative industry techniques with supplemental learning material. Supported the development of professional and consumer products by following testing procedures, writing usability instructions and FAQs, and by creating educational videos and articles.• Supported the Product Development department by assisting in the creation of new, innovative professional and consumer products along with industry techniques. Created testing protocols and profiles, tested products and techniques in controlled and uncontrolled testing scenarios and provided detailed analysis back to team.• Supported the Quality Control department by assisting in rigorous, controlled testing of current products to ensure high-quality standards. Created processes and procedures to ensure consistent analysis from batch-to-batch. Provided detailed analysis back to team and vendors with testing results.

Spring, Texas

Utilized industry experience and educator skillset to implement an instructional learning environment that encouraged students to learn the Xtreme Lashes eyelash extensions application system. Taught through hands-on practice and theory.• Supported Franchise department by assisting in training current franchisees on new application techniques and educational material. Trained new franchisees on the Xtreme Lashes eyelash extensions application process and techniques as well as on effectively delivering the educational material.o Trained Franchise Corporate Accounts on the Xtreme Lashes educational system along with training their trainers on training expectations.• Supported Corporate Accounts by assisting in training new and current employees of large lash studios.• Supported Education department by testing new training concepts and materials. Provided valuable feedback to team to further improve training systems.

The Woodlands, Texas

In addition to corporate office roles, interim managed the star ship Xtreme Lashes Studio. Oversaw services provided and ensured the studio was clean, organized, and well-staffed. Ensured client satisfaction and encouraged new client referrals. Supervised staff to ensure high-quality output from services, sales, customer service, and care. Utilized reports to strategically set stretch goals on a weekly and monthly basis. Held regular staff meetings to build moral and to ensure expectations were being met. Created educational material and training for staff to build skillset. Trained new receptionists, Lash Stylists, and Studio Manager. Oversaw payroll on a biweekly basis by running commission-based reports while checking for accuracy. Managed professional stock and retail inventory on a weekly to biweekly basis and processed orders. Tracked spending month-over-month and reported quarterly successes and next quarter forecast to corporate office team. Enforced SOPs and created new SOPs as fit. Networked and promoted through community to raise brand awareness.

Greater Atlanta Area

Marietta, Ga

Co-managed a team of 26 comprised of Hair Stylists, Massage Therapists, Estheticians, Assistants, and Customer Care Coordinators. Oversaw services provided and ensured the studio was clean, organized, and well-staffed. Ensured client satisfaction and encouraged new client referrals. Assisted customers with retail purchases by providing holistic care through the AVEDA mission. Supervised staff to ensure high-quality output from services, sales, customer service, and care. Utilized reports to strategically set stretch goals on a weekly basis. Held regular staff meetings to build moral and to ensure expectations were being met. Trained new receptionists and assistants. Managed professional stock and retail inventory on a weekly basis and processed orders. Enforced SOPs and created new SOPs as fit.

Make-Up Artistry Ii, Beauty, Character, Hairstyling, Air Brush, Portfolio/Business

Education record