Annemarie Mccarthy Email & Phone Number

Senior commissioning editor for both print and digital, with a focus on France, Spain and Portugal.

In a nutshell, I help decide what gets published on lonelyplanet.com using data and creativity, combining an in-depth understanding of our readers with long-term strategic thinking and business goals.Some of my regular work includes:- Creating and developing an evergreen content strategy for a global audience- Leading our destination core content project and managing a group of international freelance editors- Commissioning features and franchises in line with our strategic goals; I have a particular interest in finding and mentoring voices and promoting sustainable travel- Identifying content gaps and emerging travel trends- Audience development- Working closely with the product, data and SEO team- Conducting competitor research and keyword analysis

- Manage Lonely Planet News' dedicated social media accounts on Facebook and Twitter, as well as contributing the Lonely Planet's G+ and LinkedIn- Source and write daily news stories for Lonely Planet News- Monitor and report on Google Analytics and Apple News- Audience development- SEO optimisation- Shoot, produce and edit video content- Managed Lonely Planet's social media coverage for Other Voices 2015- Editor & campaign lead for New in Travel 2017

Dublin, Ireland

- Lead the organisation's social media, creating daily content calendars and drafting a comprehensive social media strategy and policy.- Edited and coordinated the design and delivery of 'Early Times'​ magazine, a quarterly publication for members.- Recorded and edited videos to showcase awards, best practice, events and interviews. - Monitored trends in social media tools, applications, channels, design and strategy.- Created and delivered presentations to staff and senior management.- Photographed events and services, helping to build the organisation's image bank.- Monitored and reported on relevant external web sites and media.- Contributed to the development and content of the monthly e-zine.

Cork, Ireland

- Created, edited and published content on the website and social media for a diverse audience.- Engaged with supporters via social media and grew the online community.- Utilised reports on online analytics to maximise engagement.- Photographed and interviewed clients and volunteers.- Created press releases and worked with national and regional media to secure coverage for Irish Guide Dogs.- Interviewed on local media as company spokesperson.- Coordinated the production and promotion of a public awareness video.- Developed social media plans and strategies.- Coordinated photo shoots and worked closely with the fundraising department to develop creative marketing solutions for campaigns- Event management and promotion.- Coordinated the production, design and print of promotional material.- Maintained, updated and proof-read the website.- Administrative and research support.

Cork, Ireland

- Led a project to establish a standardised email template for sales agents to use across European markets. - Coordinated the translations of templates and assisted with rollout across 5 global sites, 18 markets and 14 languages.- Created and maintained content for internal news site, under strict deadlines, using HTML and CSS.- Managed internal communications for EMEIA for the Christmas period 2011.- Advocated and developed internal communications to help agents and customers, using research to identify any unresolved need.- Assisted in developing strategies for the communication department, particularly in the expansion and globalisation of Apple Content.- Collaborated on the EMEIA style guide.- Developed and maintained reference materials on team wiki.- Promoted new design and layout of internal communications site. Delivered training and assistance to agents and managers for the new site.- Created training materials and delivered coaching to new members of the team.

Cork, Ireland

- Built and maintained strong customer relationships, selling products over phone and email. - Completed 'Train the Trainer' course and delivered training workshops to agents.- Created communications-related training material for agents.- Supported coaching of new employees.- Consistently achieved high scores in customer satisfaction & always hit quarterly targets.- Provided Business Sales back up when appropriate.

- Maintained and strengthened the relationship between VoxPro and their clients (i.e. EPA and Failte Ireland). - Attended client meetings and reviewed and implemented feedback.- Oversaw the expansion of the EPA line to include more local authorities and potential issues and reports.- On-call 24 hours a day on the EPA line.- Promoted to Failte Ireland Coordinator when they became a client. I travelled Ireland for tourism training and supervised the establishment of the new line. - Created training materials for agents and delivered training.

Dublin, Ireland

Cork, Ireland

Cork, Ireland

Master Of Arts (M.A.), Journalism

Bachelor Of Arts (B.A.), Political Science & English