Curious about understanding how business trends and customer behaviour can go on to shape the way brands make informed decisions about their market, I was led to major in Marketing and Corporate Communications during my course of study in Business Management. My internship and working experiences have seen me learning about Marketing and Business Development across industries such as Logistics, Market Research and Financial Services; developing my perspectives in how these functions go on to support one another in driving a business forward. I strongly believe in having a sense of ownership with the projects I've been entrusted, as this value would go on to influence both initiative and commitment. Having this value changes the way each project is approached, how it is followed through with and the standard of its completion. I've spent the past four years being part of a wonderful team at Enterprise Singapore, championing Singapore enterprises through driving and supporting a variety of projects which span across Productivity, Innovation, Internationalisation and Talent. I hope to continue building expertise in Account Management, Marketing and Business Development.