Anne Marie Kelly Email and Phone Number

Marketing Strategy ● Content Development ● Sales Collateral“Marketing” often means different things to different people. To Kelly Marketing Solutions, marketing is whatever it takes to grow and protect your business.I've led advertising sales teams for the Asian Wall Street Journal and the New York Times. At GfK MRI, a leading media research company, I built a highly-productive marketing team from scratch and helped double revenues in 10 years. And as the Global Head, Product… Show more Marketing Strategy ● Content Development ● Sales Collateral“Marketing” often means different things to different people. To Kelly Marketing Solutions, marketing is whatever it takes to grow and protect your business.I've led advertising sales teams for the Asian Wall Street Journal and the New York Times. At GfK MRI, a leading media research company, I built a highly-productive marketing team from scratch and helped double revenues in 10 years. And as the Global Head, Product Marketing for GfK – a $2 Billion global leader digital and big data solutions that provide vital consumer insights – I led global marketing strategies and execution for critical products.Because my career has been divided pretty equally between sales and marketing, I know it's imperative that sales, management and marketing work as one. This is part of my DNA. I bring a solid business perspective and a strategic focus to B2B marketing.My team and I will work with you to devise a strategy for your product or service. And once the strategy is in place, we’ll craft compelling sales materials, content and market outreach to win new business and build customer loyalty.Recent Engagements:● Branded Content Consultant for Inc. Magazine, The Magazine for Growing Companies.● Director of Business Development for ZEALnyc.com, an online startup covering NYC Arts and Entertainment news.● Developed Brand Tone of Voice strategy and guidelines for a large multinational corporation. Their new Tone of Voice is now used on all platforms across all continents and countries Show less

GfK is the 4th largest market research organization globally with operations in 100+ countries. In this new corporate role, I led a team that develops global marketing and communications strategies and execution for key GfK products.Representative Achievement – Led marketing for launch of global business intelligence service that uses mobile "Big Data" to generate insights into consumer's mobile Web activity. Launch plans included target audience segmentation, budgeting, global PR… Show more GfK is the 4th largest market research organization globally with operations in 100+ countries. In this new corporate role, I led a team that develops global marketing and communications strategies and execution for key GfK products.Representative Achievement – Led marketing for launch of global business intelligence service that uses mobile "Big Data" to generate insights into consumer's mobile Web activity. Launch plans included target audience segmentation, budgeting, global PR placements, a positioning video, tagline, Exhibit plans, collateral development and digital marketing execution. Show less

GfK MRI is a leading U.S. media research company and a division of GfK. Built a highly-productive marketing team from scratch. Spearheaded new product development, media relations, advertising, social media, email marketing, lead generation, content creation, sponsorships and events. Helped expand GfK MRI's client base and was instrumental in doubling the company’s revenues over 10 years. Representative Achievement – Delivered an action plan for taking GfK MRI into China; GfK MRI is now… Show more GfK MRI is a leading U.S. media research company and a division of GfK. Built a highly-productive marketing team from scratch. Spearheaded new product development, media relations, advertising, social media, email marketing, lead generation, content creation, sponsorships and events. Helped expand GfK MRI's client base and was instrumental in doubling the company’s revenues over 10 years. Representative Achievement – Delivered an action plan for taking GfK MRI into China; GfK MRI is now in partnership with a People's Republic of China media research firm first identified in that plan. Show less

Revenue and sales management responsibility for the following advertising categories:• Financial Services, Banking, Direct Mail and e-Commerce• Real Estate (National & Classified)• Home Furnishing (Manufacturers & Retail)Representative Achievement – Increased revenue from each category.

Representative Achievement – Led the National Repositioning Project, which transformed The Times' advertising sales focus from a Northeast to a National perspective. This project launched a 10-year plan to grow national advertising and circulation.

Representative Achievements:• Developed a market segmentation sales plan that restructured and revitalized the Eastern Regional Sales Office, pointing the way to a significant revenue increase• Collaborating with the L.A. Times Syndicate, created an International Sales Plan detailing long- and short-term growth opportunities. Plan resulted in the opening of London and Hong Kong sales offices

Worldwide advertising sales responsibility for The Asian Wall Street Journal; Asian sales responsibility for the Wall Street Journal (U.S.) and the European Wall Street Journal.Representative Achievement – Increased advertising revenues in all publications.