Anne-Marie K. Email & Phone Number

Chicago, Il, Us

Developing business and marketing strategies for companies in the B2C and DTC space, in various phases of development whether early-stage companies, product launches or brands in need of a refresh.

Fluo Labs is pioneering light therapy (photobiomodulation) to bring game-changing drug-free relief to millions of allergy sufferers. Led and implemented pre-launch and long-term business plan and brandstrategies for innovative OTC- CPG medical device. Re-branded and pivoted company and its product from B2B to DTC. Developed and implemented business marketing strategy and roadmap. Concepted product & packaging with design requirements focused on CX. Team leader to six plus PR team. Other: equity crowdfunding campaign, strategic partnerships, messaging for FDA premarket product and SEC compliance. Efforts directly led to exclusive partnership with leading global life sciences company.

Implementing strategies that change the way we experience retail.

Chicago, Il

Developed Pop Box as a Retail-as-a-Service concept for today’s retail landscape: provided turnkey, flexible retail showroom activations where direct-to-consumer brands could establish a physical presence to meet sales and marketing objectives.Our beautifully curated pilot shop responded to how modern customers want to shop - delivering experiences, discovery and delight rather than just pushing sales.Exciting emerging direct-to-consumer (DTC) brands rented space in our pilot store and grew their sales and brand exposure by telling their brand story in real life to real customers.

Business and marketing strategy development, branding, integrated and digital marketing services for a variety of small business and startup clients in the field of manufacturing, distribution, B2B services, medical device, medical practice, travel & hospitality, wellness, retail, consumer tech platforms and apps.Digital Marketing: Strategic planning for ROI, develop & execute tactics to raise brand awareness, increase traffic & conversions, sales & CRM strategies, lead generation & customer acquisition, email marketing, social media marketing strategies & advertising, app marketing, website creative development & design with best practices in SEO, eCommerce, usability, web analytics.Marketing Operations: Performance, analysis & reporting, strategic planning, project & budget management, market and competitive research. Brand Strategy & Management: workshops and implementation of new found branding components: visual identity, collateral, website, tone of voice, look & feel, style guide.

Chicago & Dallas

BOOMbox Network provides digital, marketing content marketing, social marketing and influencer marketing services. Clients included top consumer & beauty brands, tech, agencies & non-profit organizations. - Consulting services: strategic digital marketing plans & programs, strategic branding, generational marketing, market research, live & online events. Proposal writing. - Content marketing and blogger outreach campaigns using own exclusive network of bloggers & influencers. - Analysis & reporting of campaign data. -Tech startup (@1871): development of a shoppable content & social commerce tool for bloggers and retail brands to partner & monetize (performance/affiliate marketing).

The Succulent Wife® was an ecommerce and wholesale enterprise featuring independent vendors (artisan & makers) in the maker and gift categories. Mission: provide a distribution network and market for the designer on the rise. Monthly: 150,000 page views. Sales increased by 1300% year to year. In early-days-of-blogging, transitioned to a lifestyle influencer website that presented high quality, unique and highly curated shoppable content with sponsorships and affiliate sales as source of revenue.Brand development, retail and operational tasks included: - Brand concept and design- eCommerce design and integration- Online marketing: CRM, SEO & SEM, email marketing, analytics & optimization, blogging, affiliate marketing. - Retail functions: inventory control & procurement, merchandising, packaging & shipping, customer care, vendor management, promotions and offers- Development of wholesale program and catalog

Revedia delivered leading-edge interactive merchandising strategies for Fortune 500 retailers and CPG brands to drive in-store and online conversions. Innovative digital merchandising program development & execution for Walgreens.com interactive CPG campaigns: Creative direction, funnel strategies, ecommerce, CRM, UX, analytics.

The model for destination travel Web sites featuring comprehensive visitor information with1M unique visitors and 15M page views per month. Member of the Executive Team responsible for providing strategic leadership in all aspects of marketing and sales functions to a team of nine people:- Marketing & advertising initiatives, brand management, strategy planning- Digital marketing, eCommerce, email marketing, CRM, analytics, SEM, SEO, UX, UI- Advertising sales management- Partnerships & business development- Market and competitive research, web analytics & optimization- Management responsibilities, P & L

The leading Internet Yellow Pages directory with traffic of 7M unique monthly users and 15M monthly searches (2003 figures). Acquired by AT&T. Create and lead the marketing of this startup. Responsible for all aspects of corporate marketing and digital marketing:- B2B marketing: developed tactical plans for marketing, sales, advertising, branding, PR, market research, partnerships, new product development.- Branding strategy & development: initiated & executed national re-branding program.- Product development: introduced new ad products, features and services.- Data & research: analyzed & optimized traffic & conversions for advertisers, pricing strategies- Management: created & managed marketing department, hired and managed outside vendors.