Anne Marie Marinho De Lemos Email & Phone Number

Denmark

Denmark

Copenhagen, Capital Region, Denmark

At KINESSO, I am a head of department and part of the senior leadership team.Head of Department I lead the Experience department across the Nordics (Denmark, Norway, Sweden, and Finland) including SEO, UX, CRO, Content and Digital PR to make cohesive website journeys that perform both in organic search and paid media. In Denmark, I am accountable for the growth and profitability of the team. On a Nordic level, my role can be broken down into 4 main areas:1. Ensuring craft excellence and delivery across the region2. Strategic lead for Experience craft - including the strategy for our department and creating strategies for our clients3. Developing our Experience offering4. Building a supportive and knowledge sharing community Senior leadershipMy role as a senior leader includes- supporting the MD bring our global agency vision to life on a local level - developing new processes and structures for our teams to work more holistically and efficiently- building wider Mediabrands level structures and processes including time registration streamlining and better profitability measurement- serving as an escalation point for the team- improving our storytelling abilities through data and visualsOther I am also helping develop the Client Success role - a new offering in this market.

Managing client relationships, team delivery, wider marketing integration, and strategic direction for experience crafts (SEO, content, digital PR, UX/CRO) across large Professional and Financial Services brands.

Leading and managing a SEO team that has serviced: Hiscox UK, Disney EMEA, Quorn, WaterWipes, Acuvue, Boodles, and ZSL.Performance lead and SEO strategist coordinating content, technical SEO, and outreach teams across multiple office locations to plug into various client teams such as UX, development, acquisition and brand marketing as well as cross-channel collaboration.

London, United Kingdom

Managing the day-to-day SEO activity, and client relationships in both retainers and projects for LV=, Pizza Hut, Hiscox and Disney. This also included multi-discipline and cross-channel integrations, managing a team, and winning the 2019 UK Search Awards: Best Integrated Campaign.

London, United Kingdom

Working as an organic performance account manager at the bespoke agency, Greenhouse Group M, that services Lloyds Banking Group - this includes Halifax, Lloyds Bank and Bank of Scotland as well as their other brands (both retail and non-retail). As a creative SEO, my role consists of:• Manage the day-to-day running of 6 product accounts across Lloyds Bank, Halifax and Bank of Scotland• Present performance, status updates and insights to clients on a bi-weekly basis using WebTrends for Traffic data, client sales data, Hitwise market share and STAT ranking reports• Contribute to the SEO strategy and ensure projects are delivered on brand, on time and in budget• Extensive keyword analysis to support content recommendations using Google Keyword Planner, LSI Keyword Generator, Answer the Public, Search Metrics and Google Trends• Analyse Google Answer Box and voice search opportunities for the client• Helped devise a mobile audit to ensure page speed, content, and UX design is addressed by the client in a Mobile First Index world• Initiated content audit to support annual checks and state of client websites using Screaming Frog and URL Profiler• Push the offsite agenda and devise business cases to initiate outreach opportunities• Carry out interviews with relevant people to inform content creation• Analyse news, Google algorithm updates, device split behaviour and paid campaigns impact on organic search• Provide consumer insight to the wider team through keyword research and TGI segments• Work closely with technical SEO to ensure maintenance of client websites• Stratege new ways for paid and organic search to work closer together

London, United Kingdom

Xephyr Limited is an umbrella company for 4 online UK company formation agents: Company Formations 24.7, Quick Formations, QF Registrars and A1 Company Services. It has a 20% market share in the UK of all online company formations. Responsibilities: • Produce content (written, video and design) for individual company blogs and communities • Digital editor for blogs including copy editing freelancers’ articles • Create content strategies for all 4 brands • Create and execute campaigns • Coordinate the rebrand of Quick Formations and create aspects including website copy (including product descriptions), style guides and logo design alongside the web designer • Manage social media accounts for Company Formations 24.7 and Quick Formations • Coordinate freelancers • Recruit and manage content marketing intern (June-August 2016) • Create printed letters, newsletters and brochures for A1 Company Services • Perform outreach for all brands and establish relationships• Support directors in marketing decisions

Ockley, Uk

Supervising the production of Oakdene Designs products during the winter season, their busiest time of year. My department was cut media (mainly A4 to A2 prints, canvases and other print related products), but other areas I worked in included wall stickers, packaging and sublimation. Job offered internal training and CMS use.I also helped create initial concepts for Valentine's Day products with the Oakdene Designs permanent team.See http://www.oakdenedesigns.com/

United Kingdom

Experience in branding, logo and layout design. Clients include Monsieur Odyssey (children's author) and Dorchester MMAX Academy.

Dorset, United Kingdom

My role was to help expand the digital side of the business into new territory alongside Wild Apple Design’s digital lead. My position included learning new softwares to create digital content, increasing the company’s digital presence through social media and providing support to the wider team in both digital and print design.The Grads for Growth (a grad scheme) ran over a 9 month period.

Bachelor'S Degree, Industrial And Product Design, 1St

Activities and Societies: Kickboxing, Women's Football, Volleyball, Beach Volley, Italian SocietyFirst Class with Honours Degree.

Education record

Activities and Societies: Women's Football, Volleyball, Hockey, Coaching KS3 Girl's Football, Coaching Football Academy, Teaching Dance.