Anne Reid Email & Phone Number

Long Beach, Ca, Us

Long Beach, California, United States

Los Angeles

Manager, Community Relations, Public Relations and Events for 60 stores across the country.• Directed corporate citizenship initiatives and philanthropic giving programs.• Developed and implemented corporate social responsibility program; led all company marketing and communications initiatives. • Managed company sponsorships and events both nationally and at the local level. • Collaborated with internal partners on product placement, media and blogger sponsorship opportunities.• Directed all corporate giving, grantmaking, volunteerism and policy.

Greater Los Angeles Area

*Provided media relations representation and training.*Researched and provided strategy, tactical objectives and implementation for promotional campaigns andgrassroots events. *Developed innovative publicity materials and social networkingoutreach through new media outlets.

San Francisco Bay Area

Developed and implemented strategic public relations campaigns for Mervyn’s as primary spokesperson; managed projects and personnel to ensure campaign completion on time and within budget.• Established proactive working relations with major broadcast and print media.Conferred with Target’s corporate and investor relations department staff to positively manage press communications during Mervyn’s financial releases, crisis and business announcements.• Won more than 200 local and state awards from 1998-2004 for development of site event promotions and coordination of media scheduling that raised awareness of Mervyn’s Community Closet program, providing clothing for men and women transitioning from welfare to work.• Elevated Mervyn’s ChildSpree program impact through strategic positioning and public relations management, enabling this program, which provided more than 200,000 children with access to back to school clothing and resources, to become the gold standard for retail back to school shopping sprees for underprivileged kids nationwide.

Maintained positive media and agency relations. Spearheaded creation of corporate public relations programs. Identified main client groups/audiences and formulated internal and external communications strategies.

San Francisco Bay Area

Managed Chevys Mexican Restaurants, California Milk Advisory Board, Odwalla and Beverages, & more! account promotions, budgets and marketing projects for this agency serving the retail and food and beverage industry.