As the Global Product Marketing Manager, my key responsibilities include:• Lead the development and execution of global product launch strategies, working closely with Product Managers to align objectives and ensure cross-country success.• Develop compelling marketing materials, including branding, packaging, and promotional assets, tailored to resonate across diverse global markets.• Create and manage product messaging frameworks, ensuring consistency and clarity across all regions, from concept through to launch.• Manage the production of comprehensive marketing packs, ensuring seamless adoption by local markets with customised launch materials.• Drive go-to-market strategies and oversee the creation of collateral, including product presentations, sales and trade materials, packaging, and supporting documentation.

As the ANZ Marketing Manager, my key responsibilities include:• Manage and implement all marketing campaigns across the business• Manage and coordinate the team marketing and creative staff• Develop and deploy the annual marketing plan • Lead international and domestic sales events• Manage and coordinate all key and major marketing activities for packaging, marketing collateral, marketing communications, and merchandising• Develop and execute all marketing communications for our brands and product categories• Produce valuable and engaging content for our online platforms that attracts our target markets

As the Product Marketing Manager, my key responsibilities include:• Working collaboratively with PMs to develop go to market strategies for NPD projects• Develop marketing and advertising strategies for all product and promotional campaigns• Coordinate all key and major marketing activities for packaging, marketing collateral, marketing communications, and merchandising• Coordinate the product communication for new and existing products

As the Product Manager for the Australian and New Zealand markets, I am responsible for new and relaunches of retailer brand products for our retail clients.Key responsibilities:• Developed and managed a 3-year innovation pipeline for the Baby and Femcare categories, collaborating with cross-functional teams to bring new products to market.• Managed key retail relationships with major clients, including Woolworths, Coles, ALDI, and Metcash, overseeing product portfolio management and category growth strategies.• Led the end-to-end product development process, from packaging design to launch execution, ensuring projects met deadlines and budget requirements.• Conducted regular market and competitor analysis to identify growth opportunities, market trends and adjust strategies as needed.

Focuses on the sale of collectible coins and medals. Established in Norway in 1994 and operates in 14 different markets across Europe. As Product Manager I am responsible for the planning and product development of heritage and first strike products. Key Responsibilities:• Developed new products (Inc. packaging and collateral) with a strong story and sales message• Developed the product portfolio and web content for the NNA Campaign www.freemedal.ie • Managed the purchasing process of all products, in liaison with the Procurement Manager• Worked with the Digital department to build strong on-line sales via email and social media • Analysed campaign performance and identify opportunities for improvement • Managed stock - responsible for stock holding and identifying surplus stock

Pelikan Artline is the largest distributor office products and stationery in the Australian and New Zealand markets. Pelikan Artline distributes major brands including Artline, Spirax, Quartet, Maped, Xstamper, and much more. My role was to develop new products for the Spirax portfolio of Notebooks, this included all aspects from concept to execution including market analysis, pricing, packaging and brand collaboration.Key Responsibilities included:• Developed and executed annual brand marketing plans to drive growth across trade channels.• Created innovative promotional campaigns for trade and end users, increasing product visibility and driving revenue.• Developed category and range reviews, while managing costings, packaging, and POS materials.• Forecasted and executed stock strategies for new, existing, and discontinued product lines.

Office Brands is Australia’s largest independent office products group with over 160 outlets locally owned and operated. My primary role was to harness creativity and concept design for several printed and digital catalogues, and flyers featured in the annual marketing program. Key Responsibilities Included:• Negotiated tender agreements and commercial terms for private label products, including pricing, supply, and delivery.• Designed packaging and positioned private label products within catalogues, collaborating with suppliers for product reviews and promotions.• Developed and presented category plans to the Product Selection Committee, outlining marketing strategies and activity plans.• Worked closely with the Graphic Design agency on concept development and marketing materials.

Jasco was established in 1960 as a national distributor of local and overseas products for leading brands in commercial and scholastic stationery, art and craft, digital imaging and office equipment.My role involved managing the Texta brand, which comprised collaborating with overseas suppliers, developing new product concepts, and organising various customer promotions. Key Responsibilities Included: • Developed and executed customer-specific marketing strategies, including new product development for TEXTA kids and commercial categories.• Created and managed promotions for corporate and retail customers, including campaigns for the Texta Kids Club.• Prepared marketing materials for tradeshows, product launches, and events with the design teams.• Working with senior leaders, analysed reports to align marketing actions with sales opportunities.• Promoted brand through ATL and BTL campaigns, driving visibility across multiple channels.

My role involved co-managing the STABILO brand from developing marketing strategies, pitching to new customer groups, hosting brand exhibitions and implementing web-based marketing initiatives.Key Responsibilities Included:• Promoted brand and product through ATL and BTL marketing campaigns• Liaised regularly with senior management to discuss marketing action plans around sales opportunities.• Promoted brand and product in various media sources including publications such as Stationery News, K-Zone, and Total Girl magazines.• Reviewed major contracts and tenders with the sales team to ensure the Company has the capacity to fulfil the customer’s requirements and expectations.• Collaborated with the sales team to discuss product information and execute customer promotions