Creating Picture of Success playbooks for a.o. OT, Discount and eCommerce, visualizing Perfect store solutions for each touchpointinstore and online. Leading eCommerce channel discussions

Led national shopfloor agenda of the Salty category in BNL, in order to drive brand engagement and conversion at all point-of-purchases. Resposible for BTL partnerships with Vrumona, Heineken and ABInbev. Led transition of repetitive shopper activities to global service desk.

Led national and customer specific shopfloor activations for Quaker in BNL. Initiated and led BTL partnership with Campina

Responsible for the improvement of the brand plans of 10 key brands, by:• Working with the brand managers on SMART brand objectives and interim objectives, and linking them with strategies and tactical plans across channels • Defining research methods to track objectives that aren’t being measured yet• Creating an interactive dashboard to keep track of the objectives

Main responsibilities & key achievements:• Acquisition of new clients and vacant job positions in FMCG market • Consulting clients in their HR and recruitment objectives • Overachieved on quarterly placement targets by searching, screening and eventually placing talented candidates

Responsible for the translation of our marketing strategy at 22 retailers (covering 33% of the total market) including T-Mobile, Mediamarkt, PhoneHouse and Bol.com. Creating and executing a strategy plan for the introduction of flagship phones and tablets like the Galaxy SIII, S4 and Note II. Including instore and online product placement, POS materials, staff training, staff incentives, communication on- and offline.

Main responsibilities & key achievements:• On trade channel: development of a strategic long term plan which lead to approx. 300% increased visibility in the horeca• Convenience channel: development of a plan which lead to approx. 300% increased cold distribution and brand visibility• Holland Heineken House: development of the website and all merchandise items • Heineken Tapje: introduction of Heineken Tapje to the Dutch retail market• Heineken Starclub: concept & development of this new indoor event

Main responsibilities & key achievements:• Heineken merchandise products: responsible for the global merchandise strategy and roll out of this strategy to all markets worldwide. After gathering input and insights on the required merchandise in the key markets, I launched 7 new merchandise catalogues with each a total turnover upto 1.5 mio • Research in nucleating glasses: due to this research all Heineken glasses word wide are now executed with a lasered design on the bottom, this to increase the pearling stream of the beer • Sustainability research: contribution to the sustainability toolkit. Use of bioware- or reusable polyamid cups are now obligated at worldwide events