I’m passionate about helping B2B companies connect with their customers and prospects! I tap into my broad experience which includes 25 years of MARKETING & BUSINESS DEVELOPMENT in the sustainable packaging, food, healthcare, telecommunications, and transportation industries. What does my professional portfolio consist of? 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒄 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒂𝒏𝒅 𝑷𝒍𝒂𝒏𝒏𝒊𝒏𝒈 ✔A big-picture thinker who can connect the dots and think several steps ahead. I can see how to leverage opportunities and build roadmaps, especially when planning product portfolios.𝑩𝒓𝒂𝒏𝒅 𝒅𝒆𝒗𝒆𝒍𝒐𝒑𝒎𝒆𝒏𝒕, 𝒊𝒅𝒆𝒏𝒕𝒊𝒕𝒚, 𝒂𝒏𝒅 𝒓𝒆𝒊𝒏𝒇𝒐𝒓𝒄𝒆𝒎𝒆𝒏𝒕 𝒇𝒐𝒓 𝒄𝒐𝒏𝒕𝒊𝒏𝒖𝒊𝒕𝒚 𝒂𝒏𝒅 𝒈𝒓𝒐𝒘𝒕𝒉 ✔A skilled brand builder who helps companies identify their brand or make it stronger. I help identify the core essence of what makes them unique with special emphasis on the “why” of their existence.𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕 ✔The planner, but the executor too. I develop marketing communications and initiatives that position desired messages with direct graphic representations to thoughtfully reflect brands. Nevertheless, I am also “the connector”. Networking is a big strength of mine. I easily see linkages between people and/or things, which greatly contributes to my strategy-building ability. Beneath the marketing professional though, lies a person who is naturally inclined to help and who possesses infectious energy that motivates others. 𝑺𝒑𝒆𝒄𝒊𝒂𝒍𝒕𝒊𝒆𝒔:Business DevelopmentStrategic MarketingBrand DevelopmentMarketing CampaignsTrend & SWOT AnalysisTarget Market IdentificationDigital & Print AdvertisingSales Channel DevelopmentPublic RelationsWebsite/Webinar Design and Content Social Media Strategy