Anne-Marie Werner Email & Phone Number

Appleton, Wi, Us

Appleton, Wisconsin, United States

Gilbert, Arizona, United States

Drove sales and product development of Footprint’s $30M To-Go and In-Dining sustainable disposable packaging product portfolio.• Negotiate multi-million-dollar supplier contracts with national restaurant food chains, stadiums, universities, and health systems• Establish national distribution sales networks to support Footprint clients

Appleton, Wi

Development of marketing plans, as well as creating and executing superior quality/sales-driving campaigns. Lead proactive brand management by incorporating consistent use of the company’s mission, vision, and values throughout all communications. The campaigns that are developed for packaging sales teams are fashioned by conducting research to identify potential markets and emerging trends, including lead development and target companies profiling. Part of my periodic tasks includes teaching target market audiences about new products using video, photography, and webinars. Moreover, I oversee project management with internal cross-functional teams and external vendors. A notable project: ♦ Launched new e-commerce packaging testing laboratory (ISTA) that impacted 𝟯 business units which required a refresh of 𝟯 company websites, sales materials, tradeshow booths, digital communications, and sales training tools. The plan included awareness using email campaigns and social media platforms.

At this point in my life I decided I had enough expertise to put it at the service of potential clients through my own business. I can humbly say I was continually hired by small and medium businesses through word of mouth and referrals. One key aspect I handled was optimizing clients’ web presence by implementing Google Analytics and Search Optimization strategies, which resulted in more positive and tangible outcomes. Some of my successful client engagements were:♦ 𝙊𝙥𝙩𝙞𝙢𝙖 𝘼𝙨𝙨𝙤𝙘𝙞𝙖𝙩𝙚𝙨, 𝙖 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙘𝙤𝙣𝙨𝙪𝙡𝙩𝙖𝙣𝙘𝙮 𝙛𝙞𝙧𝙢 - created new brand elements (written and graphic) which resulted in stronger brand presence with customers and target markets. Devised company’s value proposition and messaging for marketing communications and website: https://www.optimanow.com𝙎𝙪𝙣𝙨𝙚𝙩 𝙃𝙞𝙡𝙡 Stoneware, 𝙖 𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝙤𝙣𝙡𝙞𝙣𝙚 𝙧𝙚𝙩𝙖𝙞𝙡𝙚𝙧 - designed and deployed new standout website consumer/shopper-friendly. Formulated branding style, including mission, vision, values, value proposition, and messaging: https://www.shstoneware.com♦ 𝙈𝙤𝙗𝙞𝙡𝙚 𝙃𝙚𝙖𝙡𝙩𝙝 𝙏𝙚𝙖𝙢, 𝙖 𝙜𝙧𝙤𝙬𝙞𝙣𝙜 𝙘𝙝𝙤𝙡𝙚𝙨𝙩𝙚𝙧𝙤𝙡 𝙢𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙢𝙚𝙙𝙞𝙘𝙖𝙡 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙚 – fashioned and established brand elements, positioning, and communications for website, social media, and print.

Appleton, Wi

I was recruited at Convergent Marketing to execute as a strategic resource and thought partner. Clients included a major medical supply manufacturer and an engineering contractor. My contributions to these clients entailed contributions to the marketing strategy, structuring execution plans, and devising/deploying website content and email campaigns. A very important aspect of my work consisted of conducting customer primary/secondary research to support strategic decision-making. ♦ I prioritized target markets and specific sales opportunities that matched client’s capabilities and expertise through secondary market research. ♦ Collaborating with client’s marketing teams on innovative ways to reach target markets was also part of my recurrent impactful responsibilities.

Developed the mission and defined the values of the PWN networking group. With the steering team, plan and lead the quarterly meetings. Connect women in the Fox Valley area with employment and philanthropic opportunities.

Chilton, Wi

My work trajectory is composed of projects executed for multiple industries. Here, I had the chance to manage marketing efforts for the baby animal consumer brand, Sav-A-Caf, where I: ♦ Developed a new brand positioning that brought together all facets of the business to position the company as a wholistic solution to their target audience to increase sales opportunities. (Public relations, media relations, copywriting)♦ Assisted with a new advertising campaign for Sav-A-Caf brand, 40+-year-old consumer brand for baby animal feed products sold through big-box retail stores, online retailers, catalogs, and distributor/dealer retail channels. My work here included product marketing, channel management, and public relations efforts. ♦ Identified new market opportunities for brands and line extensions.PREVIOUS EXPERIENCEHumana Dental, DePere, WI - Marketing Consultant (Strategic Planning /Product Strategy)TDS Metrocom, Appleton, WI - Regional Marketing Manager | Consultant (Public Relations/Market Mgmt.) Rhythms Net Connections, Denver, CO - Senior Manager (Product Strategy/Product Marketing)ICG Communications, Denver, CO - Product Manager | Internet Service Provider Market ManagerSouthern Pacific Lines, Denver, CO - National Market Manager | Regional Account Manager

Bachelor Of Science, Marketing

Master Of Science, Finance