Anne Mashimo Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Georgia, United States

- AI Projects Leadership: Led the end-to-end management of all UX AI projects, driving innovation through industry analysis and evolving the core Gen AI platform. Successfully aligned product development ahead of industry trends, securing a competitive edge for Invesco.- Strategic Roadmapping: Developed and maintained a comprehensive UX and AI platform roadmap, ensuring that new features were consistently implemented or planned ahead of market demands.- Performance Metrics: Regularly analyzed post-launch metrics to assess the performance of UX designs, making iterative improvements based on data. - Impact on Business Metrics: Enhanced the internal Net Promoter Score (NPS) by 15 points through the implementation of a systematic UX approach. Identified key factors in user retention and executed a targeted plan to minimize falloff, with a clear trajectory for further improvement.- Cross-functional Collaboration: Planned and moderated design thinking sessions, compiled findings, and communicated insights to tech and business groups.- Moved team and all designs and assets to Figma to enhance design communication and improve workflow between Design and Development.

Atlanta, Georgia, United States

- AI Enablement: Explored and integrated AI technologies into design workflows, contributing to enhanced efficiency and innovation.- Framework Development: Collaborated with team members and tech partners to simplify business innovation frameworks.- User-Centered Design: Led the development of user personas and user journey maps, ensuring that all designs were grounded in a deep understanding of user needs and behaviors. - Comprehensive UX Research: Conducted extensive user research, including focus groups, user interviews, surveys, and usability testing, to inform design decisions. Used content and data analysis strategies for more robust view of data.- Prototyping and Wireframing: Created high-fidelity prototypes and wireframes using tools like Sketch and Figma, which were used in stakeholder presentations and development handoff.

Atlanta Metropolitan Area

- Conversion Optimization: Improved conversion rates for small sites by interviewing stakeholders and implementing changes that led to better front-end user experiences and time savings for clients.- Web Development: Developed designs with Webflow and Adalo, setting up CMSs that allowed clients to manage content independently, and established databases on Airtable and Adalo.- UX/UI Solutions: Researched and implemented UX/UI solutions for established companies and startups, crafting elegant, business-driven user experiences and interfaces.- Expanded Roles: Took on additional roles as needed, including creating marketing materials, setting marketing objectives, and generating promotional content.

Worked with small companies to improve their online user experience and visual communication channels. I conducted client interviews to determine their goals and translated those goals into a user-focused and visually impactful design.

Improved brand and image development to help companies increase web traffic and generate more business. My work included brand and logo development, web development, image standards, and marketing materials.

My work at Gensler focused on design communication tools. I worked with design leaders to compile specification documents for design communication, corrected red-lines, and participated in site verifications and documentation.

I participated in contextual inquiry with convicted shoplifters to determine how design decisions affected store shortage. I recorded and transcribed participant interviews and mapped those against store layout. I also helped collect data for a retail atmospherics study and developed design industry presentation materials for a NICU Carpet Feasibility Study.

As a teaching assistant, I graded papers and assignments, including large final term papers.

I worked with design leads to translate user and customer requirements into efficient space plans that maximized value, using AutoCAD and Cap Design design systems. I created digital workstation mock-ups, and I created presentation materials for client proposals. I also worked on punch lists and site verification.

Mid, Interior Design

Bsba, Marketing

Education record