Anne Daugherty Email & Phone Number

Reston, Virginia, Us

Develop lead and conversion-driving strategies to meet conversion targets throughout the candidate marketing funnel.Provide leadership and strategic direction for digital product strategy, in support of key priorities to enhance the candidate experience across the organization’s digital ecosystem. Created a visual story (customer journey map) of our customers' interactions with our brand to help the organization step into our customer's shoes and see the business from our customer's perspective. The customer journey map is used throughout our organization to align our marketing teams with our customer's needs, pain points, feelings, and opportunities.Develop the vision and requirements to create meaningful candidate experiences that can be leveraged across the organization to increase conversions throughout the candidate journey. Support the evolution of digital assets into an integrated media platform (email, web, social, data) that supports the organizations’ strategic growth plans. Facilitate the integration of all products and services across all web properties, while representing the global candidate experience.

Reston, Virginia, Us

Responsible for leading the strategy and implementation of the organization's marketing automation platform (HubSpot). Developed organizational strategy for implementing robust global nurture email program, content marketing, and demand generation. Managed a team in the creation, execution, and reporting of digital, automated, and triggered campaigns. Support the organization's regional marketing teams in training, campaign optimization, and marketing execution.Experience and management of other digital content and analytics platforms including SItecore (for website content management), Brightcove (for video management), Google Analytics and Power BI (for analytics).

Reston, Virginia, Us

Developed and implemented website strategy in collaboration with Executive team to ensure continuous technological, application, and content improvements that meet user and organizational needs. Led project team in the successful redesign of company website through all project lifecycle phases including requirements, planning, design, development, testing, deployment, support and maintenance. Developed and implemented plans for social media, search engine optimization (SEO), web analytics, mobile, and the ongoing maintenance, development and content plan for the website. Partnered with cross-functional teams to scope and execute web-related applications and projects to develop requirements, budget and timelines for completion of work. Developed and implemented plan for creating compelling web content based on understanding of user needs. Developed site taxonomy, improved search interfaces, created research library, created interactive, video, and infographic content. Led the integration of Sitecore CMS (content management system) into websites and business processes. Continue to innovate and sustain websites by adding interactive content, developing plan for content management and application development for new dynamic features. Direct and supervise professional performance of assigned staff for web support and email marketing functions.Responsible for developing the annual school marketing plan on behalf of the organization, which includes strategic marketing, market research, field marketing activities, and management of the school marketing budget. Oversee all school marketing channels including web, collateral, email marketing, social media, digital and print advertising.Responsible for strategic roadmap, enhancements, content planning, design updates and support of the gmac.com website. Use design software, content management system, analytics system, and Microsoft SharePoint to update and maintain site content.

Reston, Virginia, Us

Served in critical roles on website redesign projects for both gmac.com and mba.com. Consulted on site design and information architecture; wrote functional specifications, planned and executed user acceptance/system testing and content creation and migration efforts. Developed procedures to manage application support, content change, and mass email requests—resulting in streamlined status, reporting and tracking capabilities. Provided direction on the selection and integration of enterprise-wide systems for email marketing and content management. Developed and executed staff training sessions, facilitated use and buy-in of the new systems by promoting features and educating staff. Innovated and implemented improvements to the user interface and backend functionality of customized applications used to support GMAC’s conferences and events including the addition of social networking tools to promote professional development programs, development of a mobile conference site to enable attendees to access information via mobile devices, and innovation of new methods of delivering content to attendees via podcasts, videos and webinars. Contributed to the redesign of the organization’s intranet site, including site design, content migration, and usability testing. Developed new intranet sites in collaboration with business stakeholders to improve innovation within the organization and allow staff to share information on charitable efforts.

Reston, Virginia, Us

Facilitated effort to revamp the existing application support and issue process to significantly improve the reporting, tracking and resolution of issue and enhancement requests, resulting in streamlined coordination of support requests between GMAC staff and its development vendors. Served as the department’s authority on both existing and new technology systems. Managed all issue resolution and enhancement requests for all web applications on organization’s websites. Researched and implemented technical solutions to address business concerns and reengineer processes, including Response Manager for email tracking, Captivate for screen capture training tutorials, and SharePoint for data management. Served on the Enterprise Business Integration (EBI) team, tasked with developing creative solutions to solve business and technology issues, maintaining consistency in business and technology standards, and contributing to the enterprise-wide understanding of the use of technology to improve business processes.

Reston, Virginia, Us

Led projects of moderate to high complexity through the software development life cycle. Projects included redesign of GMASS application, development of standardized method to collect and store opt-in data for website registrants, and redesign of MBA Pathfinder application. Collaborated on building a standardized user acceptance testing process for the organization that remains in use today. The process includes testing recruitment, development of test case documentation, and issue tracking and resolution. Worked with GMAC departments to build relationships, evaluate existing processes, and identify areas for potential process improvement opportunities.

Chicago, Il, Us

Served as integrator between client business needs and project/technical solutions. Managed project team and stakeholders to ensure all deliverables were provided in order to meet productivity, quality, and client-satisfaction objectives. Provided analytical expertise and business process design input. Coordinated all aspects of project management from requirements analysis to implementation; full project life cycle and software development life cycle experience. Developed project documentation and support procedures, including project plans, schedules, budgets, requirements analysis, functional specifications, test plans, and status reports. Developed support procedures including client training, call center procedures, and training materials. Developed and authored RFP responses, business proposals, and proposal presentations for clients. Participated in recruiting events, candidate interviews, hiring process, and mentoring of staff.

Chicago, Il, Us

Assisted with the development of insurance system applications and web sites for both the domestic and international insurance marketplace. Assisted with requirements gathering and analysis, development of functional specifications, project management, testing, implementation, user support and training, and development of technical and user documentation.

Us

Served as firm liaison to London Market Claims Services and London Office. Conducted detailed insolvency analysis of the London Insurance market. Designed, managed, and implemented claims tracking database. Prepared budget, cash flow analysis, financial audits and reconciliations of client trust accounts. Prepared monthly financial analysis for senior management, supervised staff of three.

Ann Arbor, Michigan, Us

Developed and conducted accounting and financial software training seminars for clients. Developed client training materials and user documentation. Assisted clients with implementation of new accounting systems. Provided accounting, financial statement and inventory control support to system users.

London, England, Gb

Calculated and consolidated financial statements for several assembly plants. Prepared month-end journal entries and financial statements, audited payroll and expense accounts.

Ms, Ecommerce

Bachelor'S Degree, Business Administration With Concentration In Finance