Visit our coffee shop at 777 Main St in downtown Hartford, CT. Buy beans online at victuscoffee.com

What started as a way to earn extra income during college launched into a full-time business. As a freelance writer, I help specialty coffee businesses and professionals around the world with their various content writing and copywriting needs.Visit annemercer.com for more information.

Launched Shopify marketplace, including a coffee subscription program, to improve overall shop sales. With this system in place, the shop/roastery was able to generate a 439% increase in online sales due to COVID-19.Use copywriting and marketing talents for brand awareness, marketing initiatives, and increased customer traffic.Create, schedule, and curate content for company social media channels.Point person for all Victus Coffee outreach, marketing, fundraising, and collaboration efforts.Organized and promoted in-shop/community events including public coffee cuppings, lecture series, live music, and celebratory occasions.Responsible for coffee quality control through SCA cupping practices and barista training.

Wrote engaging long form and short form content for 15+ destinations and distribute accordingly. Leveraged copywriting talents for product descriptions, campaigns, and marketing initiatives.Collaborated with the marketing team to reach new audiences and achieve internal marketing goals.Developed, scheduled, and curated content for branded social media channels.Monitored and facilitated community engagement on all social media channels to foster brand awareness and loyalty.

Leveraged content marketing, digital marketing, and inbound marketing talents to generate qualified leads for Titan Web Marketing Solutions.Drove record number of inbound leads in May and June 2016 to help the company achieve highest record sales in company history during my tenure. 12.5% conversion rate (web traffic to leads) for May.

As Content Director, my first priority was to continuously seek out new opportunities in the content realm for our agency and for our clients. In addition to creating, editing, and strategically distributing content to the proper audience, I was responsible for managing the in-house team of writers and interns. Key responsibilities include copywriting, editing, proofreading and managing internal and client content for all online and offline marketing purposes.

Promoted from intern to part-time staff position in January 2013.Key responsibilities included: website development, copywriting and editing for client and company projects, search engine optimization, social media management, and research.Returned to position in August 2013 after summer internship in Nashville. Left position again in November 2013 upon early graduation from Western New England University.

Wrote, edited and executed copy and content for Envision Marketing Group and clients. Gained knowledge of search engine optimization tactics and completed numerous SEO projects for clients.

In an expansive introduction to the public relations industry, this internship has provided multiple opportunities to work with national, regional, and local clients. Key responsibilities included:Wrote, pitched, and distributed press releases which ran in local, regional and national media outlets.Diligently completed research for a variety of client projects. Collected and monitored media clippings for specific clients. Created copy for news releases, social media content, digital content, success stories, and project and personnel announcements.Executed successful media relations functions for clients. Engaged in social media management for the firm and clients.Assisted with grassroots efforts for coalitions across Tennessee.Implemented relevant work for Skanska, Ohio Valley Conference, Fan Freedom, U.S. Department of Labor – Job Corps and more.

Promoted the CT Science Center at various events.Assisted with on-site events, such as the 2012 Green Gala, Toys for Tots Drive, Women's Expo, and more.

Worked directly with Advancement Team on various projects throughout the non-profit organization.Lead the Visitor Exit Survey 2012 Summer project involving data collection, interpretation, and entry.Assisted in planning the 2012 Back2School Bash event for visitors of the Connecticut Science Center.Effectively wrote and planned copy for brochures and social media posts for various events.

Worked directly with the Assistant Director of Advertising.Assisted with direct mailing activity to entire student population.Photographed campus events for promotional pieces as needed.