I am a executive leader with a deep background as a full-stack marketer and product leader whose passion is driving user and revenue growth. I specialize in leading marketing teams that have a direct line drawn between campaigns and results. I create marketing strategies that begin with strong analytics, measurable experimentation, and objectives linked to the overall businesses KPIs. I also believe any successful positioning and messaging is rooted in the product’s core value proposition and puts customer insights as the centerpiece of any campaign. You will find I move fast, bring an entrepreneurial mindset to the table and love to roll up my sleeves and get scrappy. At the same time I bring the expertise to build out a sophisticated marketing organization and long term growth strategy. As the head of Twitter’s small and medium business marketing group I started off as the first hire in and have aggressively grown the team into a global organization in under two years.As a business and brand strategy consultant I have led new market and product entry strategy for both consumer and B2B businesses topping the Fortune 500 list to small start-ups. I enjoy problem solving on the large scale, dissecting complex problems, and finding interesting ways to look at large business challenges. Having served in a consulting role, providing insights and developing brand projects for companies in sectors as varied as retail, media, technology, manufacturing, and biotech, I am accustomed to diving in at an organization, taking on an ambiguous problem, and quickly identifying and implementing a creative solution.I have written and presented on social media marketing, lead generation and acquisition strategy. Check out the publications section below.