In this role I am responsible for preparing an annual content calendar for all online digital and social channels while ensuring this is shared with partners to fully develop reach and influence. This is part of initiating, developing and maintaining key tourism business partnerships to support the international travel trade marketing strategy. I undertake comprehensive research and analysis to identify and develop any potential marketing partnerships that coincide with strategic objectives while delivering efficiencies in activities. Most recently, I have further developing Glasgow’s exposure at the annual VisitScotland Expo including dealing with the city partners and ensuring successful delivery of all objectives. I also successfully bid for the UKinbound Annual Convention 2019 which supported objectives to promote Glasgow internationally as a tourist destination.I have enjoyed preparing for and attending global tradeshows across the US, Europe and the UK while supporting airline carrier campaigns. I have also planned and organised Familiarisation Trips in conjunction with tour operators, the media, airlines, national tourist boards and various partners. This has involved collaborating with key tourism organisations including VisitBritain, VisitScotland and UKinbound and various on territory PR agencies to fully develop joint destination marketing. Devising and maintaining a dedicated travel trade website to fully showcase all destinations activities. Managing the travel trade marketing budget and constantly seeking new ways to deliver efficiencies while maintaining the impact and effectiveness of marketing activities. I work with UKinbound and the marketing team to ensure a successful convention including maximising opportunities to profile Glasgow, promote members and their visitor experiences. This involves identifying businesses with potential new and unique visitor experiences to bring to market as part of marketing and tourism strategy.

As the Marketing Communications Manager, I successfully managed the annual membership of 300 organisations which encompasses hotels, conference venues, restaurants, tour companies, PCOs and DMCs. I also fully developed and maintained a networking and engagement programme for potential and existing members while continually seeking feedback to implement any improvements. This involved creating all member communications utilising various platforms including LinkedIn, Umbraco, Joomla, MailChimp and the brochure. I also invited members to submit regular relevant blog posts and coordinating this on all B2B channels to gain maximum exposure where appropriate.In this role I was also responsible for account managing key members, fully understanding their objectives and ensuring this is a mutually beneficial business relationship. I was required to devise and maintain all membership sales collateral including website, brochure and PowerPoint presentations including working with design agencies where relevant. I continually researched key industries and companies, implementing a sales strategy to target them for membership and devised effective proposals to pitch to the client. I also regularly engaged with current members to ensure they were retained, revenue was maintained and KPI targets were achieved. Prior to this role I was a Membership executive but was promoted to Manager due to my performance and experience.

I welcomed visitors to the office, understood their interests and requirements and offered them appropriate ideas and places to visit during their stay. I also sold tickets for visitor attractions, handling foreign currency exchange, dealing with enquiries over the telephone and face-to-face. I maintained my knowledge of the latest attractions and local amenities to offer customers the most up to date information.